SUMMARY

 ITC aggrotech launch wheat flour under the brand name healthy world. US based
firm called conagra has 51% stake in ITC Aggrotech.
 According to the vice president they took an Indian perspective out of Conagra
portfolio with relevance to the local palatte.
 Price point:- Rs. 18.50 per 1kg atta .
 Competitors:-
1) Annapurna by HUL
2) Pillsbury
3) Regional & local brands
 Parameters for selection of variant are:-
1) Softness
2) Taste
3) Color
4) Texture preference.
 Their research revealed that the preference in north and south india are
distinct across all parameters of atta.
 South Indian:-
Taste( avg consumption 27kg)
 North Indian:-
White color/finer size(avg consumption 3kg).

 ITC Aggro’s established “health conscious” image with help of Sundrop.

 Branded atta market of Rs. 350 crore.

 Category advertising spend of Rs. 20-25 crore.

Q. Develop a sales promotion plan to encourage continued consumption of
healthy world in north India?

 Distributing gifts/ discount coupons through different SKU’( mainly bounce

back coupons)

 Promoting brand through organizing contests and events sponsorships

 Providing refunds and rebates to the consumers

 Promoting through price off or bonus packs.

 Trade promotions for distributors, wholesalers, dealers, retailers.

 Through pop(Point of Purchase) display.

 Premium (gifts)
Q. How would you make your sales promotion competition proof?

 Integrating sales promotion with communication mix.

 Through increased reach.

 Maintaining the quality of the product or services.

 Create long term connections.

 Utilizing different promotional and distribution channels.

 Engaging after the promotion

Q. How would you evaluate the results of this promotion?

 Compare the result with the set objectives.

 Through survey among consumers and intermediaries.

 By analyzing the sales data during the sales promotion period.

 By assessing “Awareness and Attitude” of consumers towards the product.

 By telephone interview, mailing of questionnaires, personal interview.

 Through focus group and consumer panel.

THANK YOU
 SUMMARY

 White manufacturing was on a course to encounter problems with the hiring of a

new manufacturing manager from outside of the company.

 In the organization the project manager reported to the operation manager but they
actually worked for the vice president manager to integrate work across all
departments.

 Manufacturing operation was directed by the famous manufacturing manager.

 Manufacturing engineer was also sure to be disgruntled as he was passed for the
position.
 SUMMARY

 The vice president announced that the position would be filled from outside and
there would be an organizational restructuring.

 The project manager were basically demoted to report directly to this new
manager.

 The new manager made 2 rules:-

1) the project manager will never go upstairs without going through him
2)department matrix will be dissolved.
Q. How do you account for the actions of the new department manager ?

 The manufacturing operation manager should go back on his decision to

hire a manufacturing manager from outside of the company. The case
study stated that the information and project were flowing fine before the
old manufacturing manager resigned. To fill the old manufacturing
operation manager should give the manufacturing engineering manager a
chance to fill the position and try to fill the lower level position with a
person outside of the company.

 Another solution could be the new department manager should go back on

his decision of dissolving the matrix and project manager will never go
upstairs without going through him. As the work before is going smoothly
before this decision
Q. What would you do if you were one of the project manager?

 As the case study stated that now all the project manager have to report
to their junior as it their senior order therefore there is no other option left
to project manager

 They have to report to the new department manager and will never go
upstairs without first going through new manager
THANK YOU
Q. What are the barrier in the process of online shopping?

 The main barrier in the process of online shopping is the safety issue.
 People of Kota are afraid to share their personal information and financial
information on internet.
 Credit card are also not available to all in general as majority of the
consumers are young generation and in Kota to avail credit cards in not a
simple process.
 Due to which consumers are reluctant to make online purchasing then
second the most familiar barrier is the low level of trust on online store
therefore sellers have to make proper strategies to increase the
consumer’s level of trust on them.
Q. What is online shopping?

 Online shopping refers to the process of purchasing products or services

via the internet. The process consists of five steps consumers find a
product of internet by visiting the website of the retailer directly or by
searching among alternatives vendors using a shopping search engine
which display the same product’s availability and pricing at different e-
retailer online shopping has grown in popularity over the year, mainly
because people find it convenient and easy to bargain shop from the
comfort of their home or office.
 Consumers can buy a huge variety of items from online stores and just
about anything can be purchased from companies that provide their
product online.
Q. What are the main factors which influence online shopping?

 The online shopping is getting popular among the young generation as

they feel it more comfortable, time saving and convenient.
 It is analyzed from the survey that when a consumer make a mind to
purchase online he or she is affected by multiple factors.
 The main crucial identified factors are time saving, the best price and
convenience.
 People compare price in online store and then review all feedbacks and
rating about product before making the final selection of product and
decision.
Q. Determine the consumer buying behavior towards online shopping with
reference to Kota city?

 Online shopping is increasing in Kota but acceleration of online shopping is

not as rapid as compared to other metro cities like Delhi, Mumbai etc.
 In research, online Consumer behavior theories applied named as goal
oriented online buyer and experimental motives of online shopping and
consumers mindset in online shopping.
 TAM identifies factors such as internal belief, attitude and intention for
online shopping.
THANK YOU
Business Policy And Strategy

Case study:-”RADICAL CHANGE IN

THE NHS”

PRACHI JAIN
BBA 6TH SEM (2ND SHIFT)
04321301717
 SUMMARY

 Seniors officials set targets to reduce the numbers of patients which are referred
to specialists or treated in accidents and emergency departments, while GPS will
be asked to cut down the amount of time spent in consultation as they warned
NHS is about to face greatest financial pressure

 NHS confrontation represents NHS managers will tell this week’s labor partly
conference about this challenge that hospital closures and job cuts must be
enforced across the country.

 Regional health authority have ordered hospitals and primary care to cut funding
in worth billion. As a result in London. NHS trust has been told to divert more than
half of their A&E patients and those some specialists to cheaper polyclinics also
family doctors will be asked to speed up their consultations. Construction drawn
up by NHS London demonstrates that they can deliver an aggressive scenarios in
response to funding pressures.
 SUMMARY

 Controversial plans to reduce the number of patients who are treated in hospitals
are given more demanding targets in an attempt to cut cost. 60% of the activity
should happen in community clinics which currently takes place in A&E dept.
along with 55% of outpatient treatment, 30% of outpatient appointment will be
stopped as managers say not all appointments are necessary.

 The number of diagnostic test carried out will be cut by 15% and surgeries will
reduce 7% to shift more treatment into the community GPs will be told to reduce
their appointment time by one third

 Seniors managers said that rural communist faced particular pressures with small
maternity district general hospital likely to struggle into the funding crisis. The
NHS confederation plans to warn that the service across the country face
unprecedented difficulties in it’s speech at labour party conference in Brighton
 SUMMARY

 He said that improving the operation of NHS would not be able to balance the
books. Delicates will be told that savings only start to available when the NHS
shut the entire building sites and reduced the staffing members

 The Organization which represent NHS members will also called to limit staff pay
under a 3 year deal already agreed nurses will receive a rise of 2.25% of pay in
April.

 Sir Robert Neeler said pay should be frozen for NHS staff after that point if it was
not every 1% pay rise could 10k job cuts

 The chief executive said that he was concerned that PCTs were planning to cut
back on hospital services before alternatives were put in place. He criticized over
simplified analysis which failed to take account of increased public demands and
he asked that the investments in those services has to come first and where do
the patients go.
 SUMMARY

 A study by the king’s fund and institute for fiscal studies forecast of funding gap of
between 20 billions to 40 billions pounds by 2017.

 Sue Slipman, director of Foundation trust network warned of an Armageddon

situation.

 She added that these plans can fail and hence they look like madness

 A spokesperson for NHS London said that it’s document provide planning
scenarios rather than forecasts
 Q. Outline the PEST factors driving change within NHS?

It can be very useful because the best strategies the one that position organization
for their best chance of success in particular time period which are developed in large
part in external factors
The factors of PEST are as follows:
 Political Factors: It includes changing test legislation, consumer protection,
employment regulations and Insurance mandates
 Economic Factor: It includes unemployment, inflation and interest rate which
directly or indirectly influenced the financial performance of Health Care
Organization
 Socio Culture Factors: It identify changes and demographic values and beliefs of
your various consumer groups
 Technological Advancements specific to hospital and healthcare manufacturer
could have a varying of effects on your overall performance
 Q. Which PEST factors do you consider to be most important and why?

There are 4 PEST factors such as:

 Political Factor
 Economical Factor
 Socio-cultural Factor
 Technological Factor
These all factors that are mentioned above are interrelated to each other and they all
are equally important as if there are not well suited political factors available. The
other factors will not be able to improve the situation of organization. All factors
should be in favor of organization otherwise the organization will not be able to get
successful
Q. How can analysis of PEST factors help the govt. and NHS chief executive to
resolve the crisis in health service?

It is a strategic tool use to evaluate the impact of political, economic,

social and technological factors might have on a project. It involves
organization considering the external environment before starting a
project. Its not expensive and have understanding of wider business
environment and encourage development of strategic thinking.
It also raise awareness of threats to a project. It also helps the
organization to anticipate future difficulties and take action to avoid and
minimize their effect and to identify and exploit opportunities
As it stands for political, economical, social and technological impact on
company. These can influence marketing and relationships that a company
has worked hard to develop. Knowing ahead of time that a change maybe
occurring will help in making better business decisions
THANK YOU
 SUMMARY

 Finland is a small country but it has several first to its credit to a highly
conspicuous. First Helsinki is the only city in the world where public roads are
mobbed daily.

 Other is a fact that Finland is the house for world’s largest MNCs Nokia.

 Nokia has a sales over 130 countries which manufacture at 16 facilities in 10

countries and conduct research and development in 11 nation with 51k employees
and an annual sales turnover of more than 33 Billion Dollars

 In 1995, Nokia made its debut in India and in 14 years has 62.5% market share

 It is the largest multi national company in India with a consumer base of 200
Million
 SUMMARY

 Nokia was founded by Fredrick Edestam and its early success is consistence with
the theory of comparative advantage.

 Nokia flourished in anonymity for nearly 100 years focusing on its domestic
market. In 1967 the company took over two state owned firms- Finnish cable
works and Finnish rubber works

 In 1981, government sold Nokia and 51% of state owned Finnish

telecommunication company then Nokia pushed aggressively towards
telecommunication business

 The brand personality reflects human technology links embracing individuality,

equality and freedom. The Nokia has 3 business verticals- Network, Mobile Phones
and communication products

 Network comprised of data video and voice network while mobile phones includes
a wider variety of products and communication products. Such as multi media
terminals for digital tv and interactive services
 SUMMARY

 Nokia is not depending on external factors for its success. The company is moving
aggressively to expand it’s technology turning them into innovative products and
sealing up the innovation globally.

 The company’s informal style of management and its emphasis on building strong
cooperate culture and its focus on handsets that enables Nokia to march ahead
with confidence though there are some problems but MNC’s resilience to get over
them as building production facilities and communication’s infrastructures require
a great deal of money.

 There are powerful competitors like LG, Samsung, Philips, Motorola waiting to take
on Nokia

 Nokia has achieved success but how far this success will sustain. This has to be
cleanly watched
Q. To what extent do you credit the success of Nokia to external ?

 It is not that nokia is totally depend on external factors for its success but
certain factors have worked well for nokia. Many part of Finnish landscape
are heavily forested and least region of the country are sparsely
populated. Creating maintaining and updating land based wired
communication networks is slow and expensive, making wireless, digital
system advantage. Thus geographical condition of Finland favored nokia.
 As in early 20th century Finland has encouraged competition. There were
850 private companies as on today the country has just 90 of them. This
as enabled nokia gain a competitive edge.
 Nokia is totally not depend upon external factors as the company is
moving aggressively to expand its technology, turning them into
innovative products and scaling up the innovation globally. Nokia key
advantage is an unconventional process of prospecting for knowledge
from everywhere in its operating environment and its R&D activity spread
over 11nations are a great enabler.
Q. The success of nokia is mainly in mobile phones. Why not the company did
achieve success in other verticals?

 Nokia has there business verticals:- networks, mobile phones and

communication. Products network deals with data, video and voice
network solution. Mobile phones include a wide variety of products.
Communication products include multimedia terminal for digital tv and
interactive service via satellite , cable and terrestrial network. Nokia was
already developing competencies in digital technology, it seized the
opportunity and pushed aggressively into a variety of telecommunication
business.

 Nokia has gained success and its reputation has been built on cellular
phone style and technology. Its brand personality reflects the human
technology link, embracing individually, quality and freedom.
Q. What proactive strategies do you suggest for nokia to say ahead of others in
the days to come?

Proactive strategies for Nokia to stay ahead of others in the days to come
are :-

 Improve the low voice quality

 Reduce the weight of sets
 Stylish and designed sets
 They should provide more features in less cost
THANK YOU