CONCEPT SCREENING

OLEH MUHAMMAD IRFAN

 Concept Selection Matrix
Consist of selection criterias, based on the No Criteria Description

needs & specs of the products that have been 1. Performance The product must be able to glue separate things
discussed effectively, favorably having a strong adhesive property.

2. Odor Characteristic The product should have good smell scent.

3. Easy Application The product must be user-friendly for the customers to

be able to use the product without any difficulties

4. Cost The product should have low cost to lure customers to

buy the product

5. Safety The product should not be harmful to skin.

 Concepts Rating & Ranking
• (+) for “better” than the reference product

• (0) for “equal” as the reference product

• (-) for “worse” than the reference product

• The reference product will have zero symbols for all criteria.

• The concepts will be ranked and the highest score concepts will be
the selected.
 Concepts Rating & Ranking

Concept
No Criteria Ref
1 2 3 10 11 12 19 20 21 28 29 30 73 74 75 82 83 84
1 Odor Characteristic 0 + + + - - - + + + - - - + + + - - -

2 Easy Application 0 + - - + - - + - - + - - + - - + - -
3 Performance 0 + + + + + + + + + + + + - - - - - -
4 Safety 0 - - - - - - 0 0 0 0 0 0 - - - - - -
5 Cost 0 - - - - - - + + + + + + - - - - - -
Total 0 6 0 0 0 0 0 0 0 1 1 1 1 1 0 0 0 0 0 0
Total + 0 3 2 2 2 1 1 4 3 3 3 2 2 2 1 1 1 0 0
Total - 0 2 3 3 2 4 4 0 1 1 1 2 2 3 4 4 4 5 5
Total Score 0 1 -1 -1 -2 -3 -3 4 2 2 2 0 0 -1 -3 -3 -3 -5 -5
Continue? (Yes/No) yes no no no no no yes yes yes yes no no no no no no no no
 Concepts Rating & Ranking

Concept
No Criteria Ref
271 272 273 280 281 282 289 290 291 298 299 300 343 344 345 352 353
1 Odor 0 + + + - - - + + + - - - + + + - -
Characteristic
2 Easy Application 0 + - - + - - + - - + - - + - - + -

3 Performance 0 + + + + + + + + + + + + - - - - -
4 Safety 0 - - - - - - 0 0 0 0 0 0 - - - - -
5 Cost 0 - - - - - - + + + + + + - - - - -
Total 0 6 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0
Total + 0 3 2 2 2 1 1 4 3 3 3 2 2 2 1 1 1 0
Total - 0 2 3 3 3 4 4 0 1 1 1 2 2 3 4 4 4 5
Total Score 0 1 -1 -1 -1 -3 -3 4 2 2 2 0 0 -1 -3 -3 -3 -5
Continue? yes no no no no no yes yes yes yes no no no no no no no
(Yes/No)
 Concepts Rating & Ranking

No Criteria Ref Concept

354 361 362 363 370 371 372 379 380 381 388 389 390 433 434 435 442 443 444
Odor
1 0 - + + + - - - + + + - - - + + + - - -
Characteristic
Easy
2 0 - + - - + - - + - - + - - + - - + - -
Application
3 Performance 0 - + + + + + + + + + + + + - - - - - -
4 Safety 0 - - - - - - - 0 0 0 0 0 0 - - - - - -
5 Cost 0 - - - - - - - + + + + + + - - - - - -
Total 0 6 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0
Total + 0 0 3 2 2 2 1 1 4 3 3 3 2 2 2 1 1 1 0 0
Total - 0 5 2 3 3 3 4 4 0 1 1 1 2 2 3 4 4 4 5 5
Total Score 0 -5 1 -1 -1 -1 -3 -3 4 2 2 2 0 0 -1 -3 -3 -3 -5 -5
Continue?
no yes no no no no no yes yes yes yes no no no no no no no no
(Yes/No)
 Number New Combined Concepts
Hot melt adhesive made from polyamide and ethyl
Selecting & 1, 271, 361 vanillin with mechanical interlocking mechanism by
extruding (A)
Combining Hot melt adhesive made from ethylene vinyl acetate
Concepts 19, 289, 379 and ethyl vanillin with mechanical interlocking
mechanism by extruding (B)
Hot melt adhesive made from ethylene vinyl acetate
20, 290, 380 and ethyl vanillin with mechanical interlocking
mechanism by spraying (C)
Hot melt adhesive made from ethylene vinyl acetate
21, 291, 381 and ethyl vanillin with mechanical interlocking
mechanism by rolling (D)
Hot melt adhesive made from ethylene vinyl acetate
28, 298, 388 and vanilla fragrance oil with mechanical interlocking
mechanism by extruding (E)