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Culture Documents
1marketing101 200125122758
1marketing101 200125122758
www.iyi.org
HOUSEKEEPING
Cell phones, silent please.
Questions. Feel free anytime!
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Introductions: Who are you? Tell us about it!
Name
Title
Organization Name
MARKETING
ADVERTISING
BRANDING
DEFINING THE TERMS
MARKETING: The total of activities involved in the
transfer of goods or services from the producer or seller to
the consumer or buyer, including advertising, shipping,
storing, and selling. (Your Tool Box)
Time the person and see if they can talk to you for at
least five minutes. While this may sound easy, you would
be surprised how few can actually do this! Example?
With this in mind, ask yourself the question, "If the board
of directors can't even tell me about the nonprofit then,
what does the public truly know?"
MARKETING 102
A Raving Fan Model
DECIDE, DISCOVER, DETERMINE & DELIVER
Decide what you want!
Discover what they want & know.
Determine a strategy.
Deliver your message through people.
Do you having Raving Fans?
Step One
DECIDE WHAT YOU WANT
You are the source! It starts with you and your organization all being
on the same page starting at the board all the way down to the
volunteers
Write it down on paper. This will become your model for making
decisions about your marketing plan.
Remember its hard to market your service if you can’t talk about it
with passion & vision.
Find out what the customer really wants! Ask questions and listen.
Don’t judge, just get the facts.
Your vision should fill in the gaps between their vision and yours.
Information Based
Who are we?
What do we do?
Why do we do it?
Why it’s is important.
Recruitment Based
Volunteers
Mentors
Clients
Board Members
Event Based
Fundraising
Friend-raising
Special Events
DELIVER IT WITH RAVING FANS
Public Speaking
Create a speakers bureau!
Have others tell your story
Create an ambassadors committee
Educate your Staff, Board & Volunteers
Can they tell your story for 5 minutes?
Then let them loose.
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What is a Mission Statement?
Mission statements are designed to provide direction and
thrust to an organization, an enduring statement of
purpose.
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Why Build a Website?
Your mission is the basis for your organizations reason for being.
Because someone asked why?
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Why Know Why?
Why Not?
Philosophy majors will tell you that there is only two right
answers to the question why?
Take the time to really know why before you start, it is just
smart!
Because
Websites are expensive if you do not have a plan.
Not knowing why is just wasting time and effort.
Knowing why gives you a measuring stick for content.
Would you know why without a Mission Statement?
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Who is the Site for?
Who is the Second Question
Who is the site going to service?
How will they use it?
Who cares!
Who cares about what’s on your site?
People help support, what they help create!
Get input from the who.
What sites does your who visit now?.
Your Mission is based on who you service right?
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What’s in a Website?
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Building a Website
It’s Like Creating a Mission
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Easy to Read
Choose text carefully
Script vs. Plain
Dark text on light backgrounds
Text size.
12pt to 14pt no bigger!
Do not center body text
Centering is for headlines and Poems.
Keep it easy for you and the designer
Just like your mission your keep site simple, clean and clear so all
can enjoy and understand it
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Keep it Simple
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Keep it Quick
15-20 Seconds to take off
People will leave your site before it loads.
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Easy to Navigate
Links: Labeled and Easy to locate
It is what it is!
Down the left side
Easy to Understand
Use terminology the user will understand.
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Be Consistent
Fonts
Use the same font from page to page.
Fonts are based on each person computer set. It may look
good to you but others see it as garble.
Email addresses
somebody@yourorganization.org
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Easy to Find
Where’s Waldo
Don’t be a Waldo!
Make it easy for people to find you!
“If I build it people will find me!”
It’s a myth.
Promote your site
Search Engines, Directories, Banner Ads
Links to others
Domain Name Trains- Keep it short
www.thelongestnameicouldthinkofeverbeforeigottiredoftyping.com
Multiple URL’s when necessary.
Misspellings
.com, .org, .net, .biz
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Remember Your Friends
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So You Have a Website
Let people know you have one
Promote It. Tell everyone! (Do you keep your Mission a Secret?)
Advertise It!
Put on toilet paper!
Search engines vs. promotion
Grow it.
Take it where it needs to go for who it was designed for.
Ask for feedback.
Evaluate it.
Every month
Keep it fresh and new.
Add Features that assit you in your mission like…….
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Online Donations
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How Do I Do It?
Nothing is FREE
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Help with Online Donations
Look No Further!
www.clickandpledge.com
www.acceptiva.com
www.etransfer.com
www.networkforgood.org
www.paypal.com
www.kinterainc.com
www.groundspring.org
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Online Success Stories
www.redcross.org
www.habitat.org
www.donate.care.org
www.doctorswithoutborders.org
www.iyi.org
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Build it with Purpose
Remember
Your Mission
Know Why
Know Who
What is Easy
Keep it Simple
Be Found
Promote It
Remember Your Friends
Be a Community Partner
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Web Tips
Websites That can Help
www.webmonkey.com
www.htmlhelp.com
www.web-source.net
www.werbach.com
There are many websites, to many in fact to
list here. Just type “html help” in your search
bar and have fun!
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Friends of IYI
Here are just a few of the websites that have been built by
Rose and Rose using OneSite Technology.
www.leadership3.org
www.ryans-place.org
www.stayinschool.biz
www.indianathunder.org
www.goshenfootball.com
www.achievingbettercommunities.org
www.lfsfamilies.org
www.ciswayneco.org
www.broadwayumcsb.org
www.familiesfirst-ec.org
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Are We
About
Finished?
Brought to You By
Brock Rose
Rose & Rose Associates
brockrose@comcast.net
brock@roseandrose.biz
www.roseandrose.biz