Idea Finding

Copyright © 2015 Fajar S. A. Prabowo. All Rights Reserved.

Design Sprint Process
Po3

Generate Ideas

Meanings: Derrived from:

Movement system • Provocative • Hypothesis

Operation
VS. • Suppose
• What does the
Judgement system idea lead on to? • Possible

• A sign to others • Poetry

Ev
va uation
allu
Guidance1

1. Defer all judgements.

2. Generate as many ideas as you can.
3. The wilder your ideas are, the better.
4. Try to combine ideas
(Osborne, 1963)

“”Piggyback" by Mikhail Esteves- Flickr. Cropped and Softened. Licensed under CC BY-ND 2.0
Idea Booster Get
Crazy

Focused-Objects
Reversals
Analogies
Get Crazy2

Write down the craziest

1 solution you can come up
with

Back to normal condition and

2 be practical to solve your
problem

Test your crazy idea to check

3 whether another practical
solution exist

“”Guilt Ridden Glasses" by Evil Erin-Flickr .Cropped and Softhened. Licensed under CC BY 2.0

Example2
IWWM we help people to quit smoking?
• Take a fart in the front of people
who is smoking
• Slap them at the back of their
head when they are smoking
• Take off the pants of people who
smoke
• Design cigeratte that will smell
so stink when it burnt
• Design a devise that release
stink smell when we press the
button to make people move
away
• Design tiny smoke alarm that is
so noisy when it detect smoke
that contain nichotine
• Create a competition of meme
creation about smoking in public
area
Reversals1

3
Redefine the
problem
using the new
Use a concise problem action verb or
1 objective Use it as stimulus and
statement Reverse the 4
action verb or noun make it work
the objective
noun

2
Example1
IWWM we help people to quit smoking?
• IWWM cigarette make people quit
smoking?
• IWWM smoking put down the cigarette?
• IWWM we encourage people to smoke?
• IWWM someone else help the smokers?
• IWWM smokers help themselves to quit
smoking?
“Outdoor Sign Prohibiting Smoking in Public Area" by Senseiich. Licensed under CC-BY SA 3.0
• Design a cigarette with bitter and bitter
taste as it burnt out.
• Design a cigarette that the fire will
only last for 10 seconds.
• Design a cigarette that does not
contain nichotine but athma medicine.
• Give someone the power to be
responsible of someone else smoking
behavior
• Design member-get-member program
where ex-smokers recruit smokers to
become ex-smokers.
Focused Objects2

1. Choose random objects / pictures from

magazine (or google image)
2. Start with a picture that seems unrelated to your
problem
3. Describe the object in the picture in some detail
4. Use the description as stimulators
5. Write down any ideas that comes up to your
mind
 1. Consist of 64 of black and white squares

Example2 2. Played by 2 people

3. There are 16 pawns with different pattern of movements
4. Only knight (kuda) that move in L pattern and can jump
over other pawn
5. A killed pawn must leave the board
6. When the king get killed, the game is over

1. Banned cigarette factory from operating OR ...

2. Create public smoking license which adult smokers
must pay a handsome sum of money to obtain it
3. Public smoking license are colour-coded (red, yellow,
“Shame” by Geoffrey Fairchild licensed under CC BY 2.0 and green) each with specified smoking area OR
specified time OR specified degree of freedom
IWWM we protect non-smokers from
4. When you violate the rule, you will be suspended and
passive smoking in public area?
enter rehabilitation program OR do social work
Analogies1

State your problem in a Find as many analogies

brief and concise manner that you can come up with

1. Choose one analogy

2. Use as much details
as you can about the Find similarities between
analogy that you each details with the real
choose problem
3. Include many “action”
types of statement
 1. Keeping the ants from looting your foods

Example1 2. Stoping leakage in the roof when it rains

3. Securing a spot in the parking lot in the
hospital
IWWM we prevent inhalation of cigarette
smoke
Preventing inhalation of cigarette smoke 1. Increasing the number of smoke-free areas
is like ... through regulation
2. Develop air conditioner that can neutralize
smoke hazardous substances
1. Using kapur semut to limit ants movements 3. Make available closed smoking areas
2. Looking for anthill and sprayed insectiside 4. Provide free councelling service for smokers
3. Put the foods in the safe place (container) 5. Make and promote t-shirt and cap with “real
4. Plan your cooking to minimize left over men don’t smoke” sign attached
5. Sweep your house regularly 6. Set a rule that make smoking in public as
6. Build a solid concrete-made of floors and walls criminal activity
7. Have an anteater as your pet 7. Give rewards to people who prevent smoking
1. Tesco Virtual Subway
2. Parcelcopter
3. Amazon Robots
4. Amazon Go
5. Walmart Robots
Idea Finding
References
1. Van Gundy, Arthur B. 1987. Creative Problem Solving: A Guide For Trainers and Management.
Greenwood Press Inc.
2. Van Gundy, Arthur B. 2011. Cara Mendapatkan Ide-ide Kreatif dan Cemerlang. P.T. Indeks
3. De Bono, Edward. 1995. De Bono’s Thinking Course. MICA Management Resources
4. Sprint Process