Moments 2020

Brand Aid 3.0

|| Case Study Competition

Team name: MetaTeam

Ritvik Bansal | Parth Gupta | Vishal Dham

College: NSUT
 SCR MODEL

Situation Complications Resolution

• Indian produced cashew have 40% market share
• India is largest cashew importers and producing nation
• Achyut Cashew Factory had a capacity of processing
10,000 kg raw cashew/day
• Retail Market segmentation based on the geography
• Changing business
• Needs of customer
• High cost of automation
• Increase in cost of raw materials
• Lack of marketing strategies
• Sale of expired products by retailers
• Automating Process
• Using Computer Vision and ML to grade and separate
high quality cashews.
• Giving our retailers access to sell cashews online which
are about expire. Spreading consumer awareness
through company website.
• Complying with international food standards (IFS) to
provide assurance to the customers over the world.
COMPANY ANALYSIS
MARKET ANALYSIS

01
Production of value added
products
Setting up of manufacturing
plants of products like Kaju
Barfi, Namkeen etc. for
nationwide customers &
cashew apple juice, cashew
syrup etc. for customers
overseas
Expansion & Scaling
02 03 04
Transporting to untapped Tie-ups Automated factories
markets
Transporting product to Tying up with local vendors Automatic Grading of
untapped markets like along making products which use Cashews, automatic
eastern states to ensure a processed cashews as raw scheduled imports of raw
nationwide brandiing material. materials.
Deploying state of the art
technologies to optimize
processes.
 EXPANSION AND SCALING
Production of value added products
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libero. Sed cursus ante dapibus diam. Sed
nisi. Nulla qui sem ni elementum ipediet.
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 ONLINE
MARKETING

Search Engine Optimization

Search Engine Optimization

(SEO) can be employed to
Showing online presence is
increase the website traffic.
crucial nowadays for increasing
SEO leads to better user
market share. It can be a long
experience which reduces the
term marketing strategy which
hassle a customer has to go
can take us one step ahead of
through. Going online can help
the competitors in targeting the
us understand the customers
global market. It has low start
using analytics tools and being
up cost. Selling through
updated with the needs of the
established ecommerce
customer.
websites like Amazon where
Google Analytics a SEO
cost of selling can be maximum
Analytics tool. It is the
of Rs. 40 if the price of the item
technique of growing the
is more than Rs. 1000.
amount of high quality organic
Website or App can be
search traffic to a website.
developed to spread awareness
Being a seasonal fruit, analytics
about the product and using
can also aid us in creating
SEO to drive targetied buyers
8 Dynamic Pricing model
to the website/app.
 TIMELINE
Your Text Here Your Text Here

You can simply impress You can simply impress

your audience and add a your audience and add a
unique zing and appeal unique zing and appeal
to your Presentations. to your Presentations.
Easy to change colors, Easy to change colors,
photos and Text. photos and Text.

2020 2021 2022 2023 2024

Your Text Here Your Text Here Your Text Here

You can simply impress You can simply impress You can simply impress
your audience and add a your audience and add a your audience and add a
unique zing and appeal unique zing and appeal unique zing and appeal
to your Presentations. to your Presentations. to your Presentations.
Easy to change colors, Easy to change colors, Easy to change colors,
photos and Text. photos and Text. photos and Text.