FEASIBILITY STUDY OF:

BY: Group 1
(ABM6P)
 Executive Summary
The Klasiko Cupcake is a cupcake shop located at Barangay San
Jose, Navotas City. The Klasiko Cupcake expects to catch the interest of
a regular loyal customer base with its different Classic Filipino Flavored
cupcake products and fresh juices and shakes. By the help of the
gathered data from the local municipality of business location,
barangay and by conducting surveys the business plans to build a
strong market position in the city due to mild competitive climate in the
area. The Klasiko Cupcake aims to offer its products at competitive
price to meet the demand of the middle to higher income local market
area residents and tourists.
 STATEMENT OF THE PROBLEM
• What flavors of pastry (especially cupcake) do customers
prefer?
• What promotional activities of the business will catch the
attention of the customers that will make the business more
popular?
• What are the possible strengths and weaknesses of the
business?
 DESCRIPTION OF PRODUCT AND
SERVICES
The Klasiko Cupcake offers a different Classic Filipino
Flavored Cupcakes and Fruit Shakes and Juices. The Cupcakes
are combined with the famous Filipino flavors like Choknut,
Polvoron, Yema, Ube and the specialty of the business the
“Pulot Cupcake”. The Klasiko Cupcake caters to all of its
customers through Dine In or Take Out to each customer
cupcake and fruit shake and juices made to suit the customer
down to the smallest detail.
 Historical Population from year
2013-2017
Barangay 2013 2014 2015 2016 2017
San Jose 25, 565 25, 573 25, 581 25, 589 25, 597

Growth Rate 0.03 %

Based on PSA (Philippine Statistic Authority

Projected Population
from year 2018-2022
Barangay 2018 2019 2020 2021 2022
San Jose 25, 605 25, 613 25, 621 25, 629 25, 637
 TECHNOLOGY
CONSIDERATION
The business considers technology as its one of necessities.
Technology will help the business to operate efficiently in different
factors such as Marketing, keeping of information, communication and
production. Using different technology gives a big advantage for a
business as it create a high quality of product. It will also help in terms
of security by keeping its different confidential information the business
needed. In terms of communication, technology makes it easier, in just
a click the customer and the business can have an online interaction.
 PRODUCT/SERVICES AND
MARKET PLACE
Table 3: Target Market’s Age Vicinity Map
Distribution.
 MARKETING STRATEGY
Figure 2.1: Tarpaulin Layout. Figure 2.3: Flyers Layout

Figure 2.2: Facebook Page

 DEMAND AND SUPPLY ANALYSIS
800,000

711,892 712,222 712,400 712,608 712,816

700,000 666,221 666,449 666,613 666,818 667,003

600,000

500,000

400,000

300,000

200,000

100,000
45,761 45,773 45,773 45,800 45,813

0
2018 2019 2020 2021 2022

Annual Demand Annual Supply Unfilled Demand

 ORGANIZATION AND STAFFING
Owner /Manager

The Klasiko Cupcake

needs the following
personnel on different Pastry Chef
task in order to operate Waiter/Waitress
the business.
Cashier

Dishwasher

Security Guard
 SCHEDULE

Pre Operating
Activities
 TECHNICAL ASPECT
Table 7: Tools and Equipment

Figure 2. Packaging Layout

Figure 3.1: Satellite View Map Figure 3.2: Target Location’s Different
Angle of View
Figure 5. Floor Plan
Table 9: Electricity and Water Supply

Table 10: Kinds of Waste the

Business will Produce