Project report on Human Resource

at OLX INDIA Pvt Ltd

Submitted in the partial fulfilment of the requirement for qualifying
Bachelor of Business Administration
Of
Chandigarh University

Submitted by:
Vedant Chowdhary
17BBA1016
 Introduction of HR
Human Resource Management (HRM) is an operation in companies designed to
maximize employee performance in order to meet the employer's strategic goals and
objectives
Human Resources, include administrative services, recruitment, job analysis, and
employee relationship management. These HR practices are in place to support
management and staff in their day-to-day business activities, and are important to
meet an organization's goal. The human resources function in a business of any size
is responsible for payroll management, employee data maintenance, and risk and
compliance management.
HR ensures that efficient management of resources and operational risk control
measures are in place to keep up business activities.
Company Profile OLX

• OLX (On Line eXchange) Group is a global online marketplace,

headquartered in Amsterdam and founded by Fabrice Grinda in 2006.
• It is owned by South African media and technology group Naspers with
95% shares.
• It is currently operating in 45 countries.
• OLX marketplace is a online platform for buying and selling services and
goods such as electronics, furniture, properties, used cars and many more.
• OLX is world’s fastest-growing marketplaces network, serving more than
350 million people every month.
Business of OLX Group

• On Line eXchange of used asset

Deals in:-
Cars (Concerned Department CASH MY CAR)
Real Estate (Concerned Department RED)
Electronics
Furniture
Jobs
And many more….
SWOT Analysis of OLX

• Strengths
1) Strong backing by Naspers which has experience in working with
ecommerce giants.
2) According to certain reports, OLX is a market leader in C2C business in
India.
• Weakness
1) Intense competition means limited ROI considering huge investments
in marketing.
2) Lack of strong features to convert non-internet users as potential clients.
SWOT Analysis of OLX

• Opportunities
1) Diversification of its portfolio to include various other subcategories.
2) Setting up of offline/kiosks to increase its brand awareness as well to
acquire new customers.
• Threats
1) Funding of competitors like Quickr by investors.
2) Offline stores like Big Bazaar coming up with marketing campaigns to
provided discounts on old goods.
Human Resources Working Field at OLX

1) Human Resources Talent Acquisition.

2) Human Resources Operations.
3) Human Resources Business Partners.
Review of Literature

• Susan (2012) stated HR management is the function within an organization

that focuses on recruitment, management, and providing direction for the
people who work in the organization. Human Resource Management can
also be performed by line managers”.
• Nadler (1979) made a distinction between human resource utilization and
human resource development. He stated that human resource utilization
covers traditional functions of personnel administrations, whereas human
resource development includes mainly training, education and
development.
Review of Literature

• George and Jones(2007) It is imperative to determine the value of the

various HR functions as they impact on adding value to the organization.
Value reflects the standards within an institution. He define values as
general criteria, standards or guiding principles that people use to
determine which type of behaviors, events, situations, and outcomes are
desirable or undesirable.
Objectives of study