TEAM SHAKTI 2.

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CASE STUDY ANALYSIS

Presented By :-
Sajeev George
Kartik Khazanchi
Kashish Munjal
Where Titan Stands
Titan Company Limited is an Indian consumer goods company. It is a joint venture between the Tata Group and the Tamil Nadu
Industrial Development Corporation. It commenced operations in 1984 under the name Titan Watches Limited
In 2002-2003, the company’s market value was a mere Rs 220 crore. Now Titan is valued at more than 1,00,000 crore—. It is the second
biggest listed Tata company, after Tata Consultancy Services.

TCS 781265
Titan 133454
Tata Steel 39951
Tata Motors 33941

Voltas22311

17552
Tata Global Beverages

18017
Indian Hotels

• Source:

• Note:
What’s latest in Titan
Industries
Current Scenario

• Digital Locker Facility (Digitalizing all documents and

Omni Channel
making them available to our customers through a
secure digital locker facility)

• Augmented Reality Solution that will enable virtually

Mixed Reality try on the product
• Virtual reality in manufacturing plants for training
Titan (Current
,stimulation and other cases
Scenario)
• Leveraging Combined power of data ,cloud computing &
Analytics & Insights algorithms
• Using machine learning algorithms for demand forecasting , price
optimization personalized recommendations on new store
selection

• Bluetooth wallets ,smart sunglasses, smart rings

Technology
Where Do we Want to be in terms of
…?

1 2 3
Innovation Customer Operational
Orientation Excellence
Innovation
• The store can offer as a platform where anyone with bullion like coins or bars can
Jewellery walk into a branch &“digitize" their holdings.
• This would be the equivalent of a gold Demat account.

Implementation Cost :- 15 lakhs

Implementation time – 4 months

• Control smart home with watch by integrating it with Alexa or google home.
• Making payments.
Watches
• Target ads/facilities based on the health state of the users.

Implementation Cost :- Depending upon the R&D

Implementation time – within a year
Order Management System
4
3 This will help the company in in saving lot of
manpower thus optimizing the resources &
2 saving costs

1 The small roller will scan the barcode attached with it .The
information will be transferred direct to the cloud from where
mgmt. can retrieve the information.

Our plan is to introduce assembly line with squared piece

shape of block which has smaller roller attached to it

In warehouse majority of product is channelized by assembly line in

different mannner

Implementation Cost :- 60-65 lakhs

Implementation time – 4-5 months
 Enriching customer experience
through AI
1) Capturing 2) Blending with omni-channel strategy –
behavioural attitude “Reserve or buy online, pick-up in store”
of a customer .
through AI based
algorithms
.

4) Impact: User get a new

experience . The company gets the 3) Product displayed as per
user’s data which can be used for customer preference with help
behavioural Analytics. of algorithms with accuracy of
70-80 %

Implementation Cost :- 10 lakhs-12 lakhs.

Implementation time – 3-4 Months
Scan & Purchase
Benefits:
Customers Can buy on
the go ,Distribution&
reatiler costs will be
saved.
How to Attract Customers:

• By offering a Flat
discount.
Where • For Eg- Titan
• Tier 2 & 3 cities watches can offer 20
where there are less % flat discount if
How will it work Titan showrooms purchased through
• Scan a product (Places like inside a scan codes
through Titan app mall).
• Scan will take you to • In tier 1 cities it can
product of your be placed at Metro
choice stations.
• Place an order

Implementation Cost :- 30 hoardings @1crore

Implementation time – 8-9 months
Thank
You