Market Study of Supply Chain

Management of Television
Product Under Study
Samsung Ultra Slim Fit Model No.CS21A551
 Product Dimensions

Size 53 cm(21)
Video DNIe Yes
Type Ultra Slim Fit
Super Natural
Yes
Sound
Sound Output
Audio 300 PMPO
(PMPO)
Base/Treble/Balance No
Sound Equalizer 3 Band
Dimensions Set Size (WXHXD) 615*460*315 mm
Weight Set Weight 19.5 Kg
Features Easy View Yes
 Product Packaging
 Double layered hard cardboard box
 Gross Weight : 21.0 Kgs
 Net Weight : 19.5 Kgs
 Tare Weight : 1.5 Kgs
 Dimensions with Box : 24 * 20 *
15(L*H*W) inches
Supply Chain Flow
Manufacturing Unit

Regional Distribution Centre

State Warehouses

Retailer

End Customer
 Manufacturing Unit

 Situated in Noida, Uttar Pradesh

 Production of all models of Television
sets.
 Manufacturing unit transfers the stock to
RDC (Regional Distribution centre)
situated in Delhi.
Warehouse
 Situated at Kundli ,Delhi – Sonipat highway,
Haryana.

 Product is transferred to state warehouse from

Regional Distribution centre based on the demand.

 This state warehouse caters requirement of two

marketing regions, namely Gurgaon and Karnal.

 Stock for both the marketing regions is kept

separately.
Factory Location
 Situated in Noida,Uttar Pradesh
 Production of all models of Television
sets
 Retailer Taken for Study
 Bansal Electronics,Panchkula,Haryana
 243kms from Warehouse
 Deals in all Samsung products ranging
from Television sets, refrigerators,
washing machines etc.
Retailers Inventory
 The level of inventory kept at the
retailer side is between 8-10
 The retailer places the order as soon as
the level of Inventory drops down to 2
as against the original number from 8-
10
Retailer- Anticipation of Demand &
Ordering
 SOS – (Seasonal Off-Seasonal)
 OBP(Order by Phone)
 Purchase Contract signed on receiving
the order
Tax Documents
 At factory gate central exice duty of
16% is paid
 At state warehouse a VAT of 12.5% is
paid
 There is no Octroi tax being paid in
Haryana
Logistics
 Third party logistics
 Transportation cost is decided as per unit
destination between Rs 50-60 per unit
 Retailer gets the order through LCV or Truck
on demand basis
 Demand is the aggregation of the
requirements of all the retailers of
Kurukshetra, Ambala,Panchkula,Kalka,Pinjore
After Sale Service
 Replacement only on breakage
 Faulty units – Called to centralized toll
free number and the nearest authorized
service center is given the
responsibility
 Toll Free Number : 1800 3000 8282
Thanks