BUSINESS PL AN

WONDERLAND
BOOKSTORE. Name of Tutor : MS CHONG PIT KEE
Tutorial Class : Group  8  ( WEDNESDAY 11-12 am)
Group members :
1. OZZY JAS (BB16111066) (HE09)
2. SAKILAH BINTI SAINAN (BB18110434) (HE06)
1. NG PEE TSE (BB17110695) (HE08)
Date of Submission : 21 NOVEMBER 2019
 • Executive Summary
• Company Description
• Market Research
• Sevice Line

CONTENT •
•
Marketing and Sales
Type of Entity Business
• The procedur of setting up

business
• The Nature of Business
Related to Legal Implication
• Conclusion
EXECUTIVE
SUMMARY
I N T ROD UC T I O N
- start-up bookstore at Kingfisher, Kota Kinabalu.
- To acquire local market share in the bookstore industry low price, a dominant selection
of
Cproducts,
OM PA N a competitive
Y variety of services
- be a limited liability corporation registered in the state of Sabah.
- be jointly owned by Miss Ozzy Jas, Miss Sakilah Sainan and Miss Ng Pee Tse
- establishing its store in one of the busiest section of Plaza Kingfisher in the area of
Kota
Kinabalu town..
PR ODUCTS/ S ERVICES
- Offer a wide range of book and magazines.
every conceivable category including fiction, non-fiction, business, science,
children’s,
hobbies,
MAR KET collecting and other types of books.
- target the market within Kingfisher area and the area surrounding it.
- potential customer will include students, children, the elder and those working in in
school.
 COMPANY
DESCRIPTION
MISSION
To provide bargain-basement products and quality services to
customer in a delightful working environment to people while
helping to create and sustains a community of lifelong readers
through :
1. Providing a wide variety of books by age.
2. Providing a wide range of books that meet the needs and
requirements of customers.

VISION
to become the largest book distributor in Malaysia as
well as provide the book up to date to meet the
needs of users
PRINCIPAL MEMBERS
OBJECTIVES
Ozzy Jas - owner, primary consultant There are severel objectives in our business :
Sakilah Sainan – owner, business manager/sales 1. We will always ensure book always available.
Ng Pee Tse – owner, account manager 2. Maintain and improve our bookstore financial record
GOAL
LEGAL STRUCTURE 1.Short term goal : 2. Long term goal :
Wonderland Bookstore is an partnership Attract more customers. Increasing sales
Take stock. Brand recognizing.
businesses.
Cover cost.
 MARKET RESEARCH
IN D U ST RY
COMPANY ADVANTAGE S
- generally use for entertainment and give
information as it is the needs of people around the 1. Marketing
world, centuries after the printing press was 2. Book selection
invented. 3. Sales skill
- bookstore are considered a niche market, 4. Pricing
comprised of different sized companies. 5. Return policies

DETAILED DE S CRI P TI O N OF CUS TO MERS

R E GUL
- ATI ON S
- primarily serve Kingfisher book lovers who live
- meet all federal and state regulations
within the area.
- be vast and cut across a wide age gap as both concerning book selling.
children and adults.

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SERVICE
LINE

PROD U CT /SE RV IC E
• Offer a wide range of book and magazines.
• Fiction, non-fiction, business, science,
children’s,
hobbies, collecting and other types of books.
• Provide a relaxed shop environment through
the
placement of chair, coffee table and so on.
 Marketing & Sales
GR OW T H ST RAT E GY
• Advertise in target markets,
especially
in advance of the holiday season
and
back to school season.
COMMUN ICATE WITH T HE CUSTOMER
• Utilizing social media such as Facebook
and Instagram.
• Providing contact information in front of
the shop and the shop signboard.
• Adding labels on the price tag that
include company name, contact info
and social media.
 TYPE OF ENTITY
BUSINESS
Partnership : a business association of two or more persons
where each partner shares the business profits and control of
the business operation and making it very profitable.

Each partner to take on the task of developing a business.

Sell books and stationery named Wonderful Bookstore.

We chose this because :

- Easy to establish.
- Source more capital.
- Sharing expertise and knowledge.
- Sharing the burden.
- Tax advantages.
 THE PROCEDUR OF SETTING UP BUSINESS

1.Making desicion about partner

- two or more other owners
- be made in terms of roles, responsibilities and capital allocations.
- we have 3 partners agree to create a limited liability partnership.
2.Decide on parnership name
- choose Wonderland Bookstore as our business name.
- easy to write, memorable, and has no business similar to our business
name.
3.Register your partnership
- Register online partnership on the Companies Commission of Malaysia
website.
4.Creating a partnership agreement
- fill out a list of agreements as to what might happen and what action will be
take.
5.Get online registrations,licenses,permits
- we register the IRS online.
- We also apply the sales tax
permit
 THE NATURE OF BUSINESS
RELATED TO LEGAL IMPLICATION
M AN AG EM EN T OF PA RT N ER S HI PS
- share management responsibilities equal as
stated in the agreement, which same as the
share
personal liabilities and profits of the
business.
- represent others in entering into agreements
on
behalf of the partnership, except where the
partnership agreement states otherwise.
- can decide to override the provisions of state
laws
with the agreement from other partner.
PA RTN ER S HI P AG R EEM EN T
a written document that clearly written the ownership
interests and duties of partners who formed the
business.
The partnership agreement covers :
· The purpose of the partnership
· Sharing formula for ownership interest which clearly
state the partner’s
- Share of ownership
· Profit or salary distribution
· Voting Rights of each partners
· Withdrawals and Entry of Partners which state how
partners will leave or become partners in the
enterprise
· Death or Disability which show how to manage the
shares and capital of a dead or disabled partner.
· How to dissolve the partnership if differences become
 TAX STATUS OF PA RTN E R SH I PS

- doesn’t pay business income tax.

- he profits and losses of the company are passed
to
the partners which is us who pay it through ours
personal income tax filings.

TE RMI NATI ON OF PA RTNERSHI PS

PE R SO N A L L IA BI L I T Y
- partnerships end when one partner gives notice
- Partners assets can be used to pay off expressing the will to leave the partnership.
the debts and liabilities
- can dissolve if a certain event happens such as
- creditors can go after our bank death or it can provide a mechanism where by

accounts,
the partnership
shares, automobiles, and property to
offset the balance of the debt owed. - can continue if the remaining partners agree to
do so.
STRIVING TO MAKE IMPROVEMENTS OVER TIME FOR
THE SAKE OF BUSINESS CONTINUITY.AIMED AT
ENHANCING THE BUSINESS'S ABILITY TO SURVIVE IN
THE BOOK BUSINESS INDUSTRY.CONTINUE TO
MAINTAIN RELATIONSHIPS WITH BOOKSELLERS TO
KEEP THE STOCK IN STOCK.COMPLIED WITH AND
WILL SERVE AS A GUIDE FOR THE FUTURE.

CON CLUSI ON