INTRODUCTION

Ola cabs is an online cab aggregator.

Started in Mumbai, now based out of Bangalore and is
among the fastest growing businesses in India.
Founded on 3 December 2010 by Bhavish aggarwal
(CEO) and Ankit bhati (CTO).
Expanded to a network of more than 200000 cars
across 85 cities.
Expanded to incorporate autos in Bangalore.
 COMPETITORS

Uber
Meru cabs
Taxi for sure
Easy cabs
Unorganized players( Auto Rickshaws/taxis)
 ACQUISITIONS AND FUNDING

1. Acquisitions- taxi for sure acquired by Ola on march 2,

2015 for $200 million in cash and stocks.
2. Funding received $676.8 million in 6 rounds from 16
investors.
3. It raised $330 k in its initial round of funding on April
21, 2011.
EXPANSIONS PLANS OF OLA CABS
• Revenues of Ola cabs have grown more than 10 times
over the past 4 years.
• Ola cabs has lined up aggressive expansion plans after
the funding round from soft bank. It is targeting to have
on board a million driver partners in three years.
• It also plans to further invest in its technology platform
to provide a better experience to customers as well as
expand its footprint to smaller cities.
MARKETING STRATEGY FOR OLA
Search engine marketing ( Google, yahoo, bing).
Newspaper Ads.
TV Ads
Give Ola T-Shirts
Do advertising in big events like (IPL, World cup)
Email Marketing
Free rides for new users
Ola cash
Apps advertisement
Provide festival discount
Affiliate Marketing
CONSUMER RESEARCH
10% had an 70% people have
unfavorable heard of Ola
experience

40% prefer Ola to Uber