BUS IN ES S ST A T I S T IC S

OM MENTS O N TRE NDING

ORS AF FE CT ING NU MB ER OF C
FACT
YOUTUBE VIDEOS
9315)
279) Soura Poddar (UM1
Anushka Sinha (UM19
19317)
281) Sourav Podder (UM
Chirag Kakkar (UM19
m an g D ad h ich (UM19323)
19287) U
Himanshu Kumar (UM
 OBJECTIVES
TO CHECK WHETHER NUMBER OF COMMENTS ON YOUTUBE VIDEOS
DEPEND ON:
•NUMBER OF VIEWS
•NUMBER OF LIKES
•NUMBER OF DISLIKES
 STATISTICAL METHODOLOGY FOLLOWED

Test of Regression
T-Test
Independence Test
 APPROACH FOLLOWED
Test of Independence .

• To test if frequency of comments depend on number of views, likes and

dislikes on trending videos
T-Test .

• To test if frequency of comments is correlated with factors observed from

test of dependence
Regression Test .

• To test the extent to which frequency of comments varies with change in the
dependent factors
 TEST PREPARATION
FREQUENNCY OF COMMENTS ON YOUTUBE VIDEOS
Low Medium High

0-5499 5500-10899 10900-16200

Test of Independence was conducted separately for each of the factors, namely – number of views,
likes and dislikes
 TEST OF INDEPENDENCE FOR NUMBER OF VIEWS

HYPOTHESIS

• 
 Decision: As stat > critical value (5.991) so at a=0.05, i.e. at 95% confidence level there is sufficient evidence
to reject the null hypothesis,
Conclusion: The frequency of comments is associated with the number of views on trending videos
 TEST OF INDEPENDENCE FOR NUMBER OF VIEWS

HYPOTHESIS

• 
 Decision: As stat > critical value (5.991) so at a=0.05, i.e. at 95% confidence level there is sufficient evidence
to reject the null hypothesis,
Conclusion: The frequency of comments is associated with the number of likes on trending videos
 TEST OF INDEPENDENCE FOR NUMBER OF VIEWS

HYPOTHESIS

• 
 Decision: As stat > critical value (5.991) so at a=0.05, i.e. at 95% confidence level there is sufficient evidence
to reject the null hypothesis,
Conclusion: The frequency of comments is associated with the number of dislikes on trending videos
 α/2=0.25 α/2=0.25 α/2=0.25 α/2=0.25

-1.985 1.985 -1.985 1.985

T-stat=7.442 T-stat=8.874

α=
0.05
Do not 1.985Reject H₀
 α = 0.05

DoH₀
Do not reject
Do notreject
not rejectH₀
H₀ R
Do not reject H₀ 1.985 Reject H₀
T-stat=7.442