Ladies Startup League

Pitch Deck Template

Anatomy of a
Pitch
5-6 Slides
5 Minutes
30 PT Font
 Page 0:
The Cover

LOGO
Name of the
Company
Tagline (One line description of what you do)
 Page 1:
The Problem

This is where you clearly state the problem.

What inspired you to create this startup?
Who are your customer? What are the pains they are living?
Express this with real world easily relatable examples.

Add Numbers and Sources of these numbers

 Page 2:
The Solution/Value
proposition
What is your product/service ?
Describe very clearly your product and its
benefits, in as few words as possible.
Show your product—screenshot or
demo.
 Page 3:
Traction/Validation
What did you do so far in the market? Did you talk to
your customers? Did you test your product? Did you sell
it? How many people tried your product/service? What
did you learn from the market till now?

Feedback vs. Data

80 people like the product vs. 10 people bought it
 Page 4:
The Competition

List all your top Fun

YOU
competition. Make it visual !
Describe how you are
uniqueLame Cool
Are you… better, faster,
stronger ?
. Boring
 Page 5:
The Team

Team! So important at the early

stage. Talk about what makes your
team particularly well suited to the
problem. This should be about
founders.
Who is on the team?
What is their experience?
Why is your team the right
team?

Name Name
CEO & Co COO & Co
Founder
Include relevant Founder
Include relevant
experience that experience that
highlights why you highlights why you
are the right team are the right team
for this startup for this startup

9
 Page 6:
Roadmap Next 6
months
Where are you now?
What are you doing
next?
What do you need?
What will you accomplish
with it?
 Page 7:
Thank You

This slide includes your contact information

and perhaps some quotes from the press or
other influencers where they say good things
about your company.