CONVENIEN

CE Reported by:

SAMPLING
z
Reyes, Helleina Pierre Ulep, Kristian
Arnold
Santos, Kristen Jade Batongbakal,
Ivan
Florendo, Kristian Velasquez, Ken
Marlu
 What is
z

CONVENIENCE
 IsSAMPLING?
defined as a method adopted
by researchers where they collect
market research data from a
conveniently available pool of
respondents.
z
  It is the most commonly used
sampling technique as it’s
incredibly prompt, uncomplicated,
and economical.
 respondents are readily
approachable to be a part of the
sample.
APPLICATION
:brands and
Convenience sampling is
applied by
organizations to measure their
perception of their image in the
market. Data is collected from
potential customers to
understand specific issues or
EXAMPLE:
companies distribute their promotional pamphlets and ask
questions at a mall or on a crowded street.

Businesses use this sampling method to gather information to

address critical issues arising from the market. They also use it
when collecting feedback about a particular feature or a newly
launched product from the sample created.

During the initial stages of survey research, researchers usually

prefer using convenience sampling as it’s quick and easy to deliver
results. Even if many statisticians avoid implementing this
technique, it is vital in situations where you intend to get insights in
a shorter period or without investing too much money.
 CONVENIE
z

ADVANTAG DISADVANT
ES: AGES:
NCE
 Collects data quickly
The difference
 Inexpensive to make


samples in results
 Easy to do research  Bias
 Low cost
 Readily available
 Limitation in
samples generalization
 Fewer rules to follow