SUMMER INTERNSHIP PROJECT

REPORT
ON
“Analysisof factors affecting readers
behavior towards outlook group
magazine.”

MBA III Sem

2018 – 20

UNDER SUPERVISION OF: PRESENTED BY:

MR SANDEEP SINGH ABHISHEK
SRIVASTAVA
MBA/06/003
INTRODUCTION
 Purpose: To analyze the factors affecting readers
behavior towards outlook magazine that will help in making
strategies to increase conversion rate.

 Company Name: Outlook Publishing (India) Pvt. Ltd.

 Revenue: $10M

 CEO: Indranil Roy

 Products: Outlook Traveller, Outlook Weekly, Outlook

Business, Outlook Money, Outlook Hindi
RESEARCH OBJECTIVES

1. To analyze the factors influencing customers behavior

while making subscription.

2. To identify the key factors that induces customers to buy

outlook magazine subscription.

3. To determine the satisfaction level of customers towards

outlook magazine.
RESEARCH METHODOLOGY
 Type of Research: Descriptive Research
 Data Type: Primary data

 Sampling unit: Every reader of outlook

magazine who is part of my sample.
 Sample Size: 100

 Sampling Method: Convenience sampling

 Data Collection Tool: Questionnaire

 Use of statistical tool: Microsoft excel

and pie charts.
DATA ANALYSIS &
INTERPRETATION
.1. What is the most preferred outlook
magazine?
Data Analysis-
9%
19%
34% respondents prefer
outlook money, 15%

23% respondents prefer Outlook Weekly

Outlook Traveller
outlook traveller, Outlook Money
Outlook Business
19% respondents prefer Outlook Hindi
23%
outlook weekly,
15% respondents prefer
outlook business, 34%

9% respondents prefer
outlook Hindi.
 2. IN WHICH FORM YOU
PREFER TO READ MAGAZINE?

Data Analysis-

85% respondents prefer

to read magazine in print
form.
3. WHICH MODE OF PAYMENT YOU
PREFER FOR BUYING SUBSCRIPTION?

Data Analysis-

86% respondents prefer

online mode of payment
for buying subscription.
4. WHICH AMONG THE FOLLOWING YOU
PREFER THE MOST WITH SUBSCRIPTION?

Data Analysis-

55% respondents prefer

Tupperware gifts with
subscription.
20% prefer free extension
of subscription,
15% prefer guide books,
10% respondents prefer
free digital subscription .
5.WHAT INDUCES YOU MOST TO
PURCHASE OUTLOOK MAGAZINE?

Data Analysis-

46% respondents are

drived by gifts,
34% respondents are
drived by good content,
11% respondents are
drived by reasonable price,
9% respondents are drived
by digital subscription.
6. DO YOU FEEL OUR GIFTS AND
DISCOUNTS ATTRACT YOU ?

Data Analysis-

83% Respondents
agree that gifts and
discounts attracts them.
7. DOES INTERNET AVAILABILITY INCREASES
THE CUSTOMER PURCHASING POWER?

Data Analysis-

73% respondents
agree that internet
availability increases the
customer purchasing
power.
8.DO YOU AGREE THAT OUTLOOK
PROVIDES VALUE FOR MONEY?
Data Analysis-

87% respondents
agree that outlook
provides value for
money.
9.HOW MUCH ARE YOU SATISFIED WITH THE
DELIVERY SERVICE OF OUTLOOK MAGAZINE.
Data Analysis-

53% respondents are

dissatisfied with the
delivery system of
outlook magazine.
10.HOW MUCH ARE YOU SATISFIED
WITH THE OUTLOOK MAGAZINE?
Data Analysis-

69% of respondents are

satisfied with the
outlook magazine.
FINDINGS
 Outlook money and outlook traveller are
the most preferred magazines.
 Most of the respondents prefer to read
magazine in print form.
 Most of the respondents prefer online mode
of payment for buying subscription.
 Most of the respondents prefer gifts and
free extended subscription with the
subscription.
 Gifts and good content quality are the
major factors that induces customers to
buy outlook magazine.
 Most of the respondents agree that gifts
and discount attracts them to buy
magazine subscription.
 Most of the respondents agree that internet
availability increases the purchasing power
of customers.
 Most of the respondents agree that outlook
provides value for money.
 Most of the respondents are dissatisfied
with the delivery service of outlook
magazine.`
 Majority of customers are satisfied with the
outlook magazine.
BIBLIOGRAPHY

 www.google.com
 
 www.scribd.com

 Outlookindia.com
THANK YOU