Has Innovation Gone Too

Final Communication Plan Far?

FINAL COMMUNICATION PLAN

Building dreams
since 1964
Situation

• Global Sports Governing Board is

restricting regulations with shoe
technology.

• Nike sparked controversy with the vaporfly

brand being considered “technological

SITUATION
doping” after breaking running records.

• World Athletics expects to announce the

findings of a review into technology used
on road and track shoes by the end of
March.
Stakeholder
s

STAKEHOLDERS
Communicatio
n Objective

COMMUNICATION OBJECTIVE
• What's Happening: Our products
are flagged as potentially banned
items.

• What We Want To Happen: Our

products to be innovative but
not flagged.
 Recommendatio
n
To communicate with
professional athletic
governing bodies that have
the power to ban our
innovative products.
RECOMMENDATION
 INVITE ORGANIZATIONS TO RESEARCH SUMMIT

Agenda
:

INVITE ORGANIZATIONS TO RESEARCHING SUIMMITS

• Sign non-disclosure
agreements
• Share product effects and
performance
• Discuss regulations among
"The Vaporfly shoe international competition.
has an increase in
performance in which
competitors view it
as a competitive
advatnage, while we
want our research to
be more
 MEET WITH  PROFESSIONAL
RUNNERS
Agenda
:
• Re-Establish Trust
INIVTE ORGANIZATIONS INTO FOCUS GROUPS

• Provide infromation
regarding Summit.

"Our runners will gain a

newfound trust in our
products and learn
more about our
research depicted
through the
International Summit."
 Where We're
Heading
1. 2. 3.
International Meet With Transparency
Summit Professional and Trust
Runners Within The
Athletic
Architecture Presentation

Community