Nordic Circle 2016

– IC/EC-Update
Starting Point in May 2015 –
IC Strategic Workshop New Orleans
IC Strategy discussion

• Confirming importance of areas

• Value for members
Similarities to the
• Increase knowledge exchange outcome of the
• Develop business exchange
2015 EAM
• Enhance communication and branding
• Need for recruitment
meeting
Membership changes in the last 12 months

4
12 128 joined MGI
13 Worldwide
Previously 14 joined Mint Al-
14 liance
171 firms
13 left
12 dismissed
128 4 new members
Member recruitment
• Successes
• New members in Canada, Oman, Egypt and Indonesia.

• Challenges
• Consolidation in North America and Europe
• Tougher competition

• Toolkit
• Vide approach
• New MGI intro presentation
• Involvement of lead generators
Adding value
2016 survey results – 105 replies (out of 147)
Satisfaction with membership

Satisfied
64 % Very satisfied
29 %

Dissatisfied or very dissatified 7 %

 Top three needs by Area Africa Asia Austral- asia Europe Latin America MENA North America UK & Ireland

Serve clients with operations

outside our country 3 2 2 1     1 1

Increase business by receiving

inward referrals
  1   2 1     2

Add to firm's reputation through

membership of an international 2   1 3   3 3  
organisation

 
Attract bigger clients who have
international operations
      2    

 
 
Enable us to compete better
against large firms   3   2 1 2  

       
Exchange knowledge and
experience with colleagues     3  
around the world

         
Receive support, training and
knowledge exchange in our 1 3 3
Area
Adding value: focus areas

• Increase Knowledge exchange

• Develop business exchange
• Enhance communication and branding
Increasing knowledge exchange
International tax Transfer pricing

Forensic accountancy
Increasing knowledge exchange – white papers
Increasing knowledge exchange

• Get involved in practice groups

• Give and take part in webinars

It is all about • Write articles and white papers

engagement • MGI Worldwide LinkedIn groups

• Share what you create for internal use

• Join the monthly webinars

Business exchange

• Business development support

• Information exchange among

to come members
• Transnational opportunities

• Regional opportunities
Communication- Firms’ internal marketing

• Presenting to firm staff about MGI

• Engagement with international opportunities
• Wider attendance at MGI meetings
Communication- Strengthening the MGI Worldwide
brand

• Consistent usage
• More branded firms
• Brand recognition
• Thought leadership projects

• Better on-boarding for new members

Communication
• Corporate Identity Manual
• Toolkit
EC study of membership fees

Possible fee models

EC study of fees - findings

• Our fees are in line with our competitors

• Compulsory referral fees not wanted
• There is no perfect fee model
• Benefits to one group always at the cost of another
• 75 % of members told us that our fees are OK