DIRECTION

Corporate Presentation
 AGENDA
1. Company Profile and Overview
a) Vision, Mission and Values
b) Guiding values and Differentiator
© Direction 1999 - 2021

2. Engagement Model & Relationships

3. Technology Portfolio
4. Development lifecycle and tools used
5. Delivery methodologies (Sure-Step / Agile (Scrum)
Framework)
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6. Solutions Landscape
a) Catalogue / Online
b) Microsoft Solutions

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7. Clients & Technology
 Company Profile
CORPORATE PROFILE
Who We are…
Company
Direction Software LLP Direction Software LLP is an IT Consulting Company
Name offering E-Business Consulting, Back Office Support
Established 1999 and other Bespoke Solutions on .Net, Java &
© Direction 1999 - 2021

Offices Mumbai, Hamburg, London Opensource platforms, a Microsoft Gold Partner

CEO Mr Arun Nayar practicing Microsoft Dynamics NAV & CRM and also
Employees 350 + offering Business Intelligence and Mobility Solutions.
Number of International - 25 + Headquartered in Mumbai, India we are a multi –
Customers Domestic - 80 + cultural Information Technology Solutions and Business
Revenue International - 64 % consulting company with Indo-German Management.
Composition Domestic - 36 %
Direction's fast-paced growth is driven by a seasonal
Microsoft Gold Partners (since 2001).
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Partners Jet Reports, Elva DMS, Necto

management team under the dynamic leadership of our
Panorama Chief Executive Officer - Arun Nayar.
Average Tenure Senior Management - 10 years We strive in partnering with our clients, globally to
Alliance India. Fiji, Mauritius, USA conceptualize and realize technology driven business
Repeat transformation initiatives.
> 80%
Business
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Growth Y-O-Y > 18%
 Company Overview
Direction is a company that values its people, which results in attrition rates that are
considerably lower than industrial averages.
• Senior managers
• 12 + years at Direction
© Direction 1999 - 2021

• Project managers
• 8 + years at Direction
• Overall
• Staff tenure of 5 + years
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Loyal Employee Base – low attrition – ensure continuity and knowledge retention
 Vision, Mission and Values
VISION
• To be a trusted IT partner, leveraging it’s
knowledge of tools and technologies to
provide simple, integrated and innovative
© Direction 1999 - 2021

solutions resulting in maximum customer

satisfaction

MISSION
• Focus relentlessly to add value to customer
business
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• Equate customers’ success with our own

• Work as an extension of customers’ organizations
• Empower and enable customers to be self-
sufficient
• Follow a philosophy of continuous process
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improvement to ensure customer satisfaction
 Guiding values and Differentiator
• Direction is a company that values its people which makes it different from competitive highly process centric companies.
• Loyal employee base and low attrition ensures continuity and consistency in service levels.
• Convert clients' ideas into solutions.
• Bridging the cultural gap between Europe and Indian teams
© Direction 1999 - 2021

• We do complicated things simply – Direction takes the customer’s business issue / problem / need and simplifies it.
• Committed to deliver as promised - know when to say 'no‘.
• Work as an extended arm of your I.T. with both on-site and off-shore presence.
• Direction’s internal transparency, both vertically (through the ‘ranks’) and horizontally (throughout the team) makes the
working process highly accountable and measurable at any stage of the process.
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 Engagement Model and Relationships
Engagement Models Moving up the Relationship Ladder
Four basic engagement models are available
for working with clients
© Direction 1999 - 2021

Model Engagement
Time & Define the business model and work
Materials hand in hand with clients. The client
pays a fixed Daily rate.
Fixed Price The client pays a pre-negotiated fixed
price for the complete project, are
linked to well-defined milestones.
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Overseas Extension of the client’s software
Development engineering facility. The client pays
Centre fixed monthly rate for the Team.
Back Office A team from direction with deep
Support functional knowledge works closely
with the client’s team. A combination
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of Fixed price / Time & money model.
Direction firmly believes that maintaining long-term
relationships with clients is key to our mutual success.
With this as our guiding value, Direction has moved up the
Relationship Ladder with most of our clients and enjoys a
‘Trusted Partner’ or ‘Strategic Contributor’ relationship with
almost all of our key customers.
 Technology Portfolio
Area Details
Microservices, SOA, AWS, Microsoft Azure, Containerization (Docker), Kubernetes, MVC and
Application architectures: SPA (Single Page Application)

JEE, Spring framework, Spring Boot, RESTful and SOAP web servies, JPA, Hibernate,
© Direction 1999 - 2021

Web Development EclipseLink, JSP, Java Servlets, Beans, XML, JDK 1.8 and above, XSLT, Vaadin, Zkoss, GWT, ULC
Technologies: Technology from Canoo, AngularJS, JWing LAMP technologies, HTML5, CSS, JavaScript,
VBScript, ASP.Net, ASP, UI Technology from Droplets.

Mobility: I-Phone: Objective C, Andriod: Java, Windows Mobile:C#, C++

Application and Messaging Internet Information Server (IIS), WildFly (JBoss), Payara, GlassFish ESB Server, Apache Active
Servers: MQ, HornetQ, Apache Kafka, WebLogic, Tomcat-Apache and Jrun
Desktop Application
C / C++ / VC++, Power Builder 7.0, Visual Basic / VB.Net, C#, Swing
Development:
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IDE: Eclipse, Netbeans, Visual Studio Code, Microsoft Visual Studio

Designing tools: Adobe Photoshop, Adobe DreamWeaver, Adobe Fireworks, CorelDraw, SQL Data Modeler

Databases: Oracle, PostgreSQL, MS SQL, My SQL, IBM DB2

Operating Systems: Windows, Linux, Mac OS, IBM-AIX, HP Unix

Enterprise Resource
8 Microsoft Dynamics NAV Microsoft Dynamics 365 – Customer Engagement
Planning (ERP):
 Development lifecycle and tools used
© Direction 1999 - 2021
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 Project Delivery – Microsoft Sure-Step / Agile
Direction Follows two project methodologies – (Microsoft’s Sure Step i.e. Waterfall) and Scrum
Methodologies, See the comparison below – Direction recommends using Agile methodology.
© Direction 1999 - 2021

Sr. Traditional Agile

1 Fixed Bid Time & Material
2 Defined Scope Flexible Scope
3 Implementation of a Standard software Customized Development
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4 Cut-over for Deployment and go-live
5 Shared resources
6 Client is part of the steering committee & plays
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its role during the various phases of the
Development
Needs User Testing after every sprint to put releases
into production
100% dedicated resources
Product Owner role is usually executed by the
Client. Is part of every sprint planning &
Retrospective meetings
 SOLUTIONS LANDSCAPE – Mail Order / e-Commerce
Product Data Management Procurement Supply Chain Management
PDM eStyle / B2B-Styles Reverse Auction Platforms E-Catalog for Procurement OVISS - Sourcing System - Drop Shipment - B2B Order
Product Data Management Product Styles including OttogroupSB / eBazaar / SB-Style Block / Sample Orders, Order Processing handles the
with complete product Product Structure and dSuite-dBazaar / CARO Auction creation module Processing, Inspection, orders and requests to
description including Images, referencing with reverse Procurement and PIM System Invite participants including Commission, Claims & procure goods from
Measurement charts, sketches Auctions including: Offices & suppliers Shipments etc suppliers
etc • Strategic Buying (Fabric- Collecting bids, Creating and
© Direction 1999 - 2021

Digistyle
Product information system
with integration of Media
assets from Photo shoots,
Translating content for
catalogue & web via the
'Cockpit' module
d Suite Product
Product information system
with flexible attributes across
products categories.
Internationalization, ability to
place orders for multimedia
assets required to be
published to the online
platform.
Based-Bundling) Awarding orders E-Catalogue for Order Otto B2B - Inspection,
• Reverse Auction (with placement by Group Claims & Commissions
Bidding Machine) CMIA companies within the B2B Claims - Handles the
• Planning and Budgeting Tracking Cotton Made in ottogroup. claims related to defects,
• Offline solutions for the Africa right from farm to reworks etc.
buyers to collect bids finished product for the Aid d Suite - Products, Rebuying,
during the buying trips By Trade Foundation Media Production and Drop Shipment - LAS :
Forecast Handles the royalty
settlements between Otto
EKR - Auftrag and brands.

Planning Logistics Data Processing Upgrade, Reengineering & Maintenance

Planning and Simulation DIVA Shipment documents data Online Remote printing of Maintaining and supporting Vendor / Customer / Office
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Systems (forecasting) to derive
the correct pricing and
profitability for a catalogue
house.
Otto4u
Assortment Planning
d Suite - d Forecast
Demand forecasting for
various channels.
11 Planning for new Collections
DIVA handles the shipment
from Suppliers direct to end
Customers, thereby saving
warehousing expenses.
3Suisses
Freight Tracking System from
Forwarder to Buyer
B2B-Logistics
Web based purchase &
shipment monitoring,
integrated with suppliers &
freight forwarders
Entered into the Hermes
system – before the
shipment reaches Germany.
Back end office support for
Data entry into the E-
Catalogue system
Documents at the warehouse
intimating the officials before
hand of the Shipments to
arrive.
Coordinating with Suppliers
during the Auction phases.
the EKR Central system for
buying Processes.
Maintaining and supporting
the different interfaces
sending data to / fro across
the buying Process.
Migration & Re-engineering
of Legacy systems to the
latest platform, applications
and databases with transition
to a new hardware platform
management services
Sprint
Replaced the Unisys-based
order processing system
(Host)
ACHT
Increase of article number
from 6 to 8 digit
Drop Shipment - Testing
Automated Testing of One
Stop Shopping
 SOLUTIONS LANDSCAPE – Dynamics 365 - ERP
© Direction 1999 - 2021

Number of Clients / Employees

Clients Team
57
52
48
46
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44
41
38
35
32 32 33
31 30
28
26 26
21 21
18
15
12 12
8

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

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 SOLUTIONS LANDSCAPE – Dynamics 365 CRM
© Direction 1999 - 2021

Number of Clients / Employees

Clients Team
56
51
49
45
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41
37
34 33
32 31 32 31 32
30
27
26
25
21 21
18 19
15
12
7 7
3 3
1
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

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Clients & Technology
 Customers Worldwide
ASIA GCC EUROPE / U.K.
© Direction 1999 - 2021

APAC USA
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 Your IT - Our Business

Direction Software LLP

5 Brady Glady’s Plaza, 1/447 Senapati Bapat Marg, Lower Parel, Mumbai, India
| info@direction.biz | +91 22 6152 5000 | www.direction.biz