VILMA LAZRADO

Tel: 647-248-3664
https://www.linkedin.com/in/vlazrado villyscf@gmail.com

Dynamic leader with a proven history of increasing revenue through consultative methodologies,
skilled in relationship building, strategic thinking, analytics, project management, communication,
problem solving and interpersonal skills. Experienced in delivering client solutions and exceeding
employer expectations across continents, diverse industries, with a unique ability to establish
long-term, loyal customer bases. An initiative-taker who is highly disciplined, innovative, and
capable of working independently as well as in a team environment.

AWARD & MAJOR ACHIEVEMENTS

Won the prestigious “UAE Salesperson of the Year” 2005

Nominated for the “Salesperson of the Year” competition 2004
Achieved the second highest sales volume in the regional competition for “Imports” amongst
seven countries in 2003
Recognized for delivering $250,000 in Quarter 1 with a remarkable 60% growth in 2003
Received the title of “Telesales person of the year” in 2001
Awarded “Telesales person of the quarter” twice in 2001
Recognized as the “Best Employee of the Year” 1998

PROFESSIONAL EXPERIENCE

Manager Client Solutions

Accuristix 2017-2023

• Strengthened and enhanced strategic business relationships between Accuristix and

top clients (such as Roche, Mylan, Iovate Health Sciences etc.) in the pharmaceutical
sector
• Collaborated closely with subject matter experts from various departments to design,
initiate, and manage effective solutions that benefited both internal and external
stakeholders
• Utilized strong business acumen to align expectations, requirements, and influence
clients across various levels and functions, particularly in IT projects
• Successfully project-managed EDI (Electronic Data Interchange) projects which involved
coordinating testing, overseeing the GO LIVE and meeting strict deadlines between
external clients and Accuristix
• Effectively managed client expectations while fostering a professional environment to
present compelling propositions, deliver on commitments, and drive business
satisfaction and expansion
Corporate Account Manager
Purolator 2014-2017

• Managed a diverse portfolio of accounts, generating close to $1 million in

total revenue
• Assisted corporate organizations in reducing their logistics costs by 30% through the
implementation of tailored solutions that minimized overhead expenses and improved
transit times
• Achieved a remarkable 110% year-on-year increase in territory revenue by identifying
and capitalizing on new business opportunities and engaging in negotiations to
increase the share of wallet
• Acquired expertise in various product offerings such as Less-Than-Truckload (LTL), Full
Truckload (FTL), specialized services, and warehouse management
• Cultivated and maintained strong relationships with prospects, gathering key
information to support the sales process and deliver customized solutions

Marketing Consultant
Myron Corporation 2012-2014

• Managed project e-mail inquiries and client requests, ensuring timely

responses, coordination, and delivery of requested information
• Prepared and organized client-provided information that was accurately inputted into
project records
• Tracked all lead generation activities in the database to maintain accurate records and
measure effectiveness
• Followed up on action items and diligently tracked them until they were successfully
completed or resolved
• Maintained relationships with prospects and gathered essential information to
support the sales process

Regional Account Manager

Panda Security 2008-2011

• Successfully managed IT security distribution channels and partners within the assigned
territory.
• Achieved the highest sales numbers in 2009, contributing to an overall increase of 25%
year-on-year growth
• Played a pivotal role in onboarding Canada Computers, the biggest retail chain, which
significantly increased brand awareness for the company in the Greater Toronto Area
(GTA)
• Organized and managed trade shows and reseller events on a quarterly basis to
consistently meet or exceed monthly quotas, resulting in a 10% monthly increase in
sales
Direct Sales Manager
DHL Worldwide Express 2000-2007

• Led a team of 6 Direct Sales Executives and two lead qualifiers, driving $6 million in
revenue in 2006, representing a significant growth of 26% compared to fiscal year 2005
• Transformed a demotivated department into a highly motivated team by implementing
regular team-building exercises, providing training opportunities, recognizing
achievements, and establishing a career progression plan
• Managed budgets, forecasts and reports related to product, service, and market trends
• Monitored and coached team members, providing regular performance feedback
through quarterly and yearly reviews, and developing individualized development plans

EDUCATION: Bachelor’s in Sociology & Education