Analysis Of Alcohol Industry

and Allied Blenders And Distillers

Made By-Shubhang Shukla

M19134
Thorough analysis of Alcohol
Industry and ABD
 Indian alcohol industry is the fastest growing
industry in the world
 It is the third largest industry in the world worth

35$ Million
 The global alcoholic beverages market is expected

to record a CAGR of 3.1%, during the forecast

period.
 Market Share Country
Liquir
Domestic Liquor Industry
37% Imported
47%
Liquir
Beer
13%
IMFL
3%
Allied Blenders & Distillers
 Allied Blenders & Distillers (ABD) is a leading IMFL company
engaged in manufacturing, marketing and sale of alcoholic
beverages in India
 Over the financial year 2017-18, ABD achieved volumes of
34.8 million cases with a 5% growth over 2016-17 and is
growing at a CAGR of 15% over the last 7 years making it
one of the fastest growing spirits company in India. ABD
now has a share of 10% of the IMFL industry.
 It’s Main products are Officers’ Choice,Officer’s choice
Black, Officer’s choice Blue,Sterling Reserve Premium
whiskies,Officer’s Choice Star,Class 21,Jolly Roger Rum etc.
 ABD’s flagship brand, Officer’s Choice is the largest selling
whisky brand in the world
Market Share of ABD respect to other
competitors
 The major competitor of ABD is Pernod Ricard &
United Sprits
 The market share of ABD is 11%

Pernod Ricard

United Sprits

12%
ABD
7%
8% 42%
Jagatjit

10%
John Distilleries
21%
Others
Pattern of Consumption across
Brands and Alcohol
 Alcohol is prohibition in India is in force in states of
Bihar,Gujarat,Mizoram,Nagaland,and
Lakshadweep.
States with largest alcohol consumption are Andhra
Pradesh