Launch of TEAM:

S A I L E E P RA BH U – M M M 1 3
A New R OH A N H ATA LKA R – M MM 06
FA I ZAN S H A I K H – M MM 24
Product V I RA J D E S A I - M M M

•S U B J E C T: P R O D UC T A N D B RA N D
M A N AG E M E N T

•S U B M I TTE D T O: P R O F. B I KAS H
B AN E R J E E
 TASK AT HAND

We are introducing a device which will help enabling

charging all the smart devices wirelessly
To help people avail uninterrupted connectivity. 
Our product frees users from the limitations of
batteries and power cords. 
HOW DO WE BEGIN UNDERTAKING SUCH A
MAMMOTH TASK?
 Consumer
Insight

OUR Hot
APPROACH: Spot
Company Competition
3C Insight Insight
THE
TRADITION
AL WAY
Company
Think of a world where you never have to
think about charging your device’s

no more replacing batteries no more plugging chargers into a wall socket

This is the true meaning of wireless power

 Imagine a day as soon as you step into
your home your devises will start charging

your phone your smart watches

your tablets Your camera

fitness bands Your headphones

All continuously work without

running out of power
Airport, Your office

Imagine your phone starts

charging when you walking into

Your favourite coffee shop even on a train

 Presenting Via-Air
With Via-Air your phone and other devices
will automatically charge

in your hand pocket in your purse on your coffee table

Where ever you are

 Via-Air is effortless:
• A charger that can power a
household or office environment
similar to the way Wi-Fi works no
plugs no cables no hassles
Via-Air is intuitive
• It automatically charges all devices
to full capacity and it decides what
needs more power when
Via-Air is compact
• Its adapter is as small as a mobile
charger it can be paired with
virtually any Bluetooth device even
standard basic phone
So what is
Via-Air. Just think of a battery that
never runs out
Via-Air is safe
• It uses the same frequency as Wi-Fi
and Bluetooth powering devices
continuously while avoiding you
and all other obstructing objects
Via-Air is clean
• It only delivers power when
something needs power unlike
conventional wall chargers that are
constantly drawing energy
Via-Air is enabling
• Its rewriting a rule book on how we
power devices breeding innovators
to take technology to the next level
with Via-Air the possibilities are
truly endless
 1 2 3

Phase I (12 Month) Phase II (24 Month) Phase III (36 Month)
• Mumbai • Chennai • Lucknow
• Bangalore • Kolkata • Indore
• Hyderabad • Ahmedabad • Kochi
• Delhi (NCR) • Pune • Goa

Markets
Competition
 2017 2025
The global wireless charging Wireless charging market is
market size was valued at $5.22 projected to reach $71.21 billion
billion in 2017 by 2025

Global
Wireless
Charger
Market
Registering a CAGR of 38.7% from
2018 to 2025.

2018–2025
 Competition

Primary Secondary
Primary
No Direct
Competition
in India
Secondary
 Truly
Wireless
Charger

Wireless Wireless
Power Banks Universal Chargers
Charger

Multi
Devise
USB
Chargers
 Truly Wireless Charger brands
Truly 1. Cota by Ossia

Wireless 2. Guru

Chargers
Cota by Ossia
Cota works very similarly to WiFi, except instead of
sending data, we send power. The Cota Power
Receiver, embedded into any device initiates the
‘conversation’ by sending a beacon signal to find a
Cota Power Transmitter. The transmitter then sends
power back in the same exact paths. This
‘conversation’ between device and transmitter
happens 100x/second, to send power safely to
devices at a distance while in motion. All your Cota-
enabled devices will receive power simultaneously.

Price: It’s not available in retail market

Guru

Guru zero contact energy system powers devices in

homes and workspaces. Beams of radio waves carry
energy through the air, from generator—to device.
These beams intelligently find, and power devices.
Devices placed anywhere in a room with a nearby
generator automatically receive power.
Price: It’s not available in retail market
 Top Wireless Charger brands available in India
1. Samsung Fast Charge Wireless Charger
2. PadTaslar Ultra-thin QI Wireless Charging
Pad
3. Anker Powerport QI 10 Wireless Charging
Wireless 4. Belkin QI Wireless Charging Pad

Chargers 5. Noise Slim QI Fast Wireless Charger

Samsung Fast Charge
Wireless Charger
The charger is QI certified and comes with all
the features ingrained, including the fast
charging. It is sleek, stylish and can be used as
a phone stand as well as the charger for your
phone.
Samsung wireless charger is equipped with a
multi-colored LED light that indicates the
phone charging status. You can use this charger
with all QI-enabled smartphone.
Price: 7000
Taslar Ultra-thin QI
Wireless Charging
Pad
The Taslar wireless Charger is probably the
thinnest QI charger in the lot. Its side frame is
just 7mm thick and it fully measures to 10cm.
The universal charger is compatible with Apple
iPhone 8, 8 Plus, X, Galaxy S9, S9+, S8, S8 Plus,
Note 7 and 8 and tons of other devices that
have QI-support.
The Taslar Ultra-thin QI charger has a sleek
body, an anti-slip coating on top and LED
indicator for charging status.
Price: 1699
Anker Powerport QI
10 Wireless Charging
Pad
Anker, a reputable brand in mobile charger
accessories, is offering its Powerport QI 10
wireless charger. The unique aspect about this
charger is that it offers two charging modes – one
for fast charging with 10W output and the other
for normal 5W charging.
Additionally, the Anker Powerport QI 10 has a grip
charging pad that will firmly hold on your phone
to its surface. It also has a LED light indicator for
charging status and safety features such as voltage
fluctuation and short circuit protection.
Price: 1699
Belkin QI Wireless
Charging Pad
The Belkin’s wireless charger is a stylish and
portable charger for your QI-supported phones.
The charger is designed with a soft yet anti-slip
padding that will prevent your phone from
slipping or scratches.
The Belkin wireless charging pad can effortlessly
charge a QI-supported phone wearing a
protective case made out of materials like
plastic, rubber, etc. It is compatible with every
device whether it is an iPhone or a Samsung
Galaxy device.
Price: 2199
Noise Slim QI Fast
Wireless Charger
The Noise QI wireless charger is one of the most
elegant and feature-rich wireless chargers out
there. You can charge both your iPhone and
Android-device with this wireless charger. The
charger is just 5.5mm thick and features a soft
leather exterior that will protect your devices from
abrasion.

Further, the Noise QI fast wireless charger has

security feature like a cool aluminum base for heat
dispensation.
Price: 1999
Power Banks

Power banks are used for providing

portable power to charge battery powered
items like mobile phones and other similar
items that have a USB interface: they can
charge via USB, etc or wirelessly.
Multi Devise Micro
Usb Chargers

This is the most common chargers in India it

can be used to charge various devise, such
as Android Phone, Shavers, Bluetooth
Headset etc.
Consumer
Survey Analysis
Report
Survey Analysis
Report
Survey Analysis
Report
 Demographic Psychographic Consumer
Behavior

Gender: All Behavior and Motivated

Experiencers
Age: 25 Years + Tech- Savy
Education: HSC Try and

Market
implement new
technologies

Segmentati Occupation
Service and
Attitude – Positive

on Business Class

Monthly income : Multi-Tasking

25,000 Above per
month
 Persona
Ms. Riya Agarwal is a 32 year old who is working as a Senior Analyst in a
“IBM”. In her day to day activity she not only works on project with IBM but
also takes up freelancing project
Challenges
Ms. Riya needs to travel quite often and do business meeting, she works for
more than 16 hours a day. The major issue she faces while working in office or
from an outdoor/indoor place is she cannot multi task at the same time

Solution:
She looks forward to buy the Wireless Air Charger device which will solve her
worry and make her be more efficient and productive as she can work from
any place. Power connection would no longer be an obstacle for her.

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