TE A M :

Launch of SA I L EE P RA BH U – MM M
13
RO H A N H ATA LK A R –

A New
M MM 0 6
FA I Z A N S H A I K H – MM M 2 4
V I R A J D ES A I – M MM 0 4

Product •S U B J EC T: P RO D U C T A N D
BRA N D M A N A G E ME N T

•S U B MI T T ED TO : P R O F.
BI K A S H BA N ERJ E E
Problem
• We are surrounded by various wireless devises, everyone is claiming to be
wireless but the question is how wireless we actually are?
• We have come a long way in terms of wireless technology
• But the battery life of our devises has dropped drastically
• In today’s first moving life nobody has time to charge the phone all time
• But it’s almost impossible for people to live without these devises especially
the phone
• We see people glued to their phone all the time
• Even when the battery is low, people stand or seat near the charging socket
and keep using their phone
• Now a days most common reason for sibling fights is not TV remote, instead
place to sleep near charging socket
 TASK AT HAND

We are introducing a device which will help enabling

charging all the smart devices wirelessly
To help people avail uninterrupted connectivity. 
Our product frees users from the limitations of batteries
and power cords. 
Global Wireless Charger Market
2017 2025
The global wireless charging market size was valued Wireless charging market is projected to reach
at $5.22 billion in 2017 $71.21 billion by 2025

Registering a CAGR of 38.7% from 2018 to 2025.

2018–2025
HOW DO WE BEGIN UNDERTAKING SUCH A
MAMMOTH TASK?
OUR Competition
APPROACH: Insight
3C
THE
TRADITION
AL WAY Consumer Company
Insight Insight
Competition
 Competition

Primary Secondary
Primary
No Direct
Competition in
India
Secondary
 Truly
Wireless
Charger

Wireless
Power Banks
Via-Air Chargers

Multi
Devise
USB
Chargers
Truly Wireless Chargers
Cota by Ossia
Cota works very similarly to WiFi, except instead of
sending data, we send power. The Cota Power Receiver,
embedded into any device initiates the ‘conversation’ by
sending a beacon signal to find a Cota Power Transmitter.
The transmitter then sends power back in the same exact
paths. This ‘conversation’ between device and transmitter
happens 100x/second, to send power safely to devices at
a distance while in motion. All your Cota-enabled devices
will receive power simultaneously.
Price: It’s not available in retail market
Guru
Guru zero contact energy system powers devices in
homes and workspaces. Beams of radio waves carry
energy through the air, from generator—to device.
These beams intelligently find, and power devices.
Devices placed anywhere in a room with a nearby
generator automatically receive power.
Price: It’s not available in retail market
Pad Based Wireless Chargers • Samsung wireless charger is equipped with a multi-
colored LED light that indicates the phone charging
status. You can use this charger with all QI-enabled
smartphone.
• Price: 7000

The Anker Powerport QI 10 has a grip charging pad

The Taslar Ultra-thin QI charger has a sleek
body, an anti-slip coating on top and LED
indicator for charging status.
Price: 1699
that will firmly hold on your phone to its surface. It
also has a LED light indicator for charging status and
safety features such as voltage fluctuation and short
circuit protection.
Price: 1699

The Belkin wireless charging pad can

The Noise QI wireless charger is one of the most
effortlessly charge a QI-supported
elegant and feature-rich wireless chargers out
phone wearing a protective case
there. The charger is just 5.5mm thick and features
made out of materials like plastic,
a soft leather exterior that will protect your devices
rubber, etc. It is compatible with
from abrasion.
every device whether it is an iPhone
or a Samsung Galaxy device.
Price: 1999
Price: 2199
Power Banks
Power banks are used for providing portable
power to charge battery powered items like
mobile phones and other similar items that have
a USB interface: they can charge via USB, etc or
wirelessly.
Multi Devise Micro
Usb Chargers
This is the most common chargers in India it can
be used to charge various devise, such as Android
Phone, Shavers, Bluetooth Headset etc.
Consumer
OUR RIGOUR

• To understand the TG mindset

• Took a google survey with 50 respondents
• Across Mumbai
 Communication Expectation
Raise you awareness and share your uniqueness to the world.

How it is beneficial to
Uses & information the tg. Products
information, rational
about the product benefits, emotional
What is it and Uses benefits
of the charger
Some interesting
features
Demographic Psychographic Consumer Behavior
Gender: All Experiencers (VALS) Motivated

Age: 25 Years + Tech- Savy

Education: HSC Try and implement new technologies

Occupation Service and Business Class Attitude – Positive

Monthly income : 25,000 Above per month Multi-Tasking

Market Segmentation
Persona (VALS Experiencer)
• Ms. Riya Agarwal is a 32 year old working woman
• She is working as a Senior Analyst in “IBM”.
• She lives in Bandra with her husband
• In her day to day activity she not only works on project
with IBM but also takes up freelancing projects
• She is tech-savvy and likes to own and show off latest
devise she owns
• Her hobbies are music, reading, playing Tennis, learning
new things and traveling to unconventional places
Challenges
• Ms. Riya needs to travel quite often for business meetings,
she works for more than 12 hours a day.
• The major issue she faces while working in office, home or
outdoor location, she is always out of time to do
unimportant things
• Due to her busy schedule she is always on the go needs to
be connected to her phone and MacBook all the time

26
Company
Think of a world where you never have to think
about charging your devices

no more replacing batteries no more plugging chargers into a wall socket

This is the true meaning of wireless power

Imagine a day as soon as you step into your home
your devises will start charging

your phone your smart watches

your tablets Your camera

fitness bands Your headphones

All continuously work without running out of

power
Airport, Your office

Imagine your phone starts charging

when you walking into

Your favourite coffee shop even on a train

 Presenting Via-Air
With Via-Air your phone and other devices will
automatically charge

in your hand pocket in your purse on your coffee table

Where ever you are

 Via-Air is effortless:
• A charger that can power a
household or office environment
similar to the way Wi-Fi works no
plugs no cables no hassles
Via-Air is intuitive
• It automatically charges all devices
to full capacity and it decides what
needs more power when
Via-Air is compact
• Its adapter is as small as a mobile
charger it can be paired with
virtually any Bluetooth device even
standard basic phone
So what is
Via-Air. Just think of a battery that
never runs out
Via-Air is safe
• It uses the same frequency as Wi-Fi
and Bluetooth powering devices
continuously while avoiding you
and all other obstructing objects
Via-Air is clean
• It only delivers power when
something needs power unlike
conventional wall chargers that are
constantly drawing energy
Via-Air is enabling
• Its rewriting a rule book on how we
power devices breeding innovators
to take technology to the next level
with Via-Air the possibilities are
truly endless
Phase wise
Launch

1 2 3
Phase I (12 Phase II (24 Phase III (36
Month) Month) Month)
• Mumbai • Chennai • Lucknow
• Bangalore • Kolkata • Indore
• Hyderabad • Ahmedabad • Kochi
• Delhi (NCR) • Pune • Goa
 SWOT Analysis
S W
TRENGTHS
• First mover advantage
• Convenient
• Space saver
• User friendly
• Value for money
• Trendy
O T
PPORTUNITIES
• Growth will expand if
properly promoted
• Fulfill the need gaps
• Potential to become
global success
Positive
EAKNESSES
• Can be confused with
Chinese products
• Consumer may prefer
traditional charger
• Rely on wireless
Internal
connection factors
• Restricted to Bluetooth
enable devise
• Distance restrictions
• Voltage (Slow charging)
HREATS
External
• Bigger brands can come
factors
up with similar products
• Virus attack due to
wireless connectivity
• Data theft
Negative