Professional Documents
Culture Documents
IT IS WRONG!
• or
• PROFITS
Sales
• Advantages • Disadvantages
• We tend to not challenge
• It is « realistic » ourselves too much
• It is logical • We assume that past
• practices were good
It has a fairly high enough and should
probability of being therefore continue
achieved • We consider that the
directest line to profit is
Why? from revenues and tend
to minimize the
importance of expenses.
Profits
• A required/needed profit is established
• We plug in the profit that is required
• We add all our fixed expenses
• Based on our business model and experience,
we calculate what revenue we need
• Based on required activity, we calculate
variable expenses
• We try to fit in the fixed expenses
• We hope for the best
Bottom up budgeting
• Advantages • Disadvantages
• Presents a higher • Is often unrealistic
probability of • Is based more on
improvement over the hopes than real plans
past and projections
• Challenges the • If we fall behind early,
it tends to discourage
operator to look for
new and better ways
of doing things
Expenses
• Fixed expenses
• Expenses that are independent of activity
levels. Even if no customers are served,
these expenses will remain.
• Most « fixed expenses » have a variable
element (utilities, management salaries,
decorations, etc.)
Expenses
• Variable expenses
• Expenses that are directly linked to the
activity levels. Each additional cover
served increases these expenses.
• Many « variable expenses » have a fixed
element
• Variable expenses do not always follow a
straight line