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COMMUNICATION
1
PRIMACY RECENCY
ON
SIM E D
O
RE PLY ES
WH ME NO
AT MB T
’S E
MI IN R
DD T
LE HE
!
2
PRIMACY EFFECT
HEY!
WASSUP?
4
WHY ORDER IS
IMPORTANT?
• Your brain pays more attention to what
you hear first.
E.g.
KATE: Smart, Hardworking, Impulsive,
Critical, stubborn, and aggressive.
STACY: Stubborn, Aggressive, Critical,
Impulsive, Hardworking, and Smart.
5
FIRST IMPRESSION IS THE LAST
IMPRESSION
• You might have studied that “It takes about 3 to 5 seconds for someone to form
an impression about somebody”.
• For example : You enter a room and establishes an eye contact with someone you are
meeting for the first time, whatever happens in the next 20 minutes will have a big
impact on the view which that person builds up about you. Not only your appearance
and dress code, but also the first 20 steps, your first 20 words will together generate the
first Impression in the minds of the people.
• Research shows, the first word that you hear a person speak, you start to from an
impression of that person’s personality.
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• First impression is really important when it comes to making an
impression on an investor or a customer. People are more
likely to judge you from the questions like,
Who are you?
What do you do?
- Will
Rogers
7
FIRST IMPRESSION IS NOT
THE LAST IMPRESSION
• We make different conclusions when we meet people
based on their impression, which allows us to make
snap judgments and decisions but it can lead to biased
or stereotyped perceptions about others people.
• A person’s perception can be processed by a number
of variables. For instance,
(1) Physical Appearance.
(2) Social Categorization.
(3) Multi Face.
• People don't open up and mingle all of sudden; they
take time.
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OVEREMPHASIS ON INITIAL PART OF
INFO SHOULD BE DISCOURAGED.
• Tendency to attract towards initial information fades away the latter
part of the information.
• It creates impression according to the initial information which is
provided.
Example:
Sales situation
(1) Positive impact for the first product or service is seen.
(2) It can serve as “neuro-nudge” that could influence a customer in
making a final decision. 9
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