Nokia Corporation (referred to as Nokia; UK: /ˈnɒkiə/, US:

/ˈnoʊkiə/, Finnish: [ˈnokiɑ] or Nokia Oyj) is a Finnish multinational

telecommunications, information technology, and consumer
electronics company, founded in 1865. Nokia's headquarters are in
Espoo, in the greater Helsinki metropolitan area. In 2018, Nokia
employed approximately 103,000 people across over 100 countries,
did business in more than 130 countries, and reported annual
revenues of around €23 billion.

Nokia is a public limited company listed on the Helsinki Stock

Exchange and New York Stock Exchange. It is the world's 415th-
largest company measured by 2016 revenues according to the
Fortune Global 500, having peaked at 85th place in 2009. It is a
component of the Euro Stoxx 50 stock market index.
Background of Nokia CorporationIn year 1865, the company Nokia was
established by the mining engineer Fredrik Idestamin a paper mill of
Southwest Finland. The formal name of Nokia Company was NMT
(NordicMobile Telephone). In year 1981, the initial global mobile phone was
built by Nokia. Nokiacommence the beginning of mobile period. One year
later, Nokia introduced its initialdigital telephone named “Nokia DX200”.
Nokia has transformed the universe ofcommunication and from that time,
Nokia is working in the mobile trade.[Nok]
Nokia was working in the direction of mobile upheaval. A portable phone
named“Mobira talkman” was launched by Nokia Company. In year 1987, the
initial handheldphone named “Mobira Cityman” was presented in front of
universe, by Nokia Company. Inyear 1991, the GSM (Global System for
Mobile) concept was introduced, and theequipment of Nokia Company was
the first to use the GSM concept to make call. In year1992, the first GSM
handset of Nokia, Nokia 1101, was a tremendous success in themarket. It
was an instantaneous victory. [Nok]The succeeding figure illustrates the
initial portable Nokia phone named “MobiraTalkman”:
In the trade of Smartphone, Nokia was discoverer. In year 2002, it has exactly
introduced the “Symbian Series 60 gadgets”, which was Nokia’s first smartphone
presented to its consumers. However, for the next 5 years of its launching, Symbian
smartphones had faced difficulties in sustaining leadership position in the market of
smartphones. [ALE12] In year 2007, Apple Corporation introduced the “iPhone” in
market. The iPhone by Apple Corporation altered the definition of smartphone
through its app-based OS (Operating system)and full touchscreen. However, Nokia
was failed to react to Apple’s iPhone and it commence shifting its consumer’s
demands of the smartphone similar to iPhone. After few years, Symbian platforms
becomes old as opposed to IOS and Android. Similarly, the smartphone market get
burst and large range of consumers commence to buy the pocket-size mini-
computers rather than “feature” mobile phones with tiresome WAP browsers. On
the other side, Samsung Corporation
OBJECTIVE OF THE STUDY
The main objective of the study will be:
 To know the reasons for the failure of nokia smart phones

 To evaluate the preference level of nokia mobiles among the consumers

 To figure out the problems and issues releated to the failure and downfall of
nokia mobiles.

SCOPE OF THE STUDY

The main scope of the study is to know the challenges and the reasons for the
failure of nokia in the international industrial market and to figure out the
problems and issues releated to the failure and downfall of nokia mobiles.
 Nokia SWOT analysis
The SWOT of Nokia discusses the strengths, weaknesses, opportunities and threats of
Nokia which is one of the leading mobile handset manufacturer in the industry. Nokia
lost a lot of Market share to Samsung since the introduction of Android. Nokia tried to
compete with its own Symbian OS but it failed badly.

In 2014, Microsoft purchased Nokia and launched its own Lumia handsets along with
select handsets of Nokia phones. However, in May 2016, Microsoft sold its feature
phone handsets (including Nokia brand) to Foxconn. Foxconn is relaunching Nokia in
2016. Microsoft will continue with Lumia handsets and Microsoft OS which are in
partnership with Acer and Alcatel. Nokia is supposed to relaunch with Android OS.
Strengths in the SWOT analysis of Nokia
Experience – 142 year of history for Nokia – Nokia has a fantasic history behind
it and it was one of the top brands selling in the market before the launch of
Android Or IOS Smartphones.
User friendliness – Till date Nokia is remembered with fondness because it was
the first mobile phone for many people and it was very user friendly. It was
durable too.
Strong financial support for R & D (1.4 billion USD) – Nokia invested a lot in R &
D regularly to maintain its user base and keep them happy.
Largest network of selling & distribution – It has fantastic distribution and reach
across countries.
Strong customer relation
Wide range of products for all class
High Resale value compared to other competitors
Durability
Long battery life
User friendly
Global Expansion
SWOT analysis of Nokia
Weaknesses in the SWOT analysis of Nokia
The new E series is a flop – Many of the new handsets of Nokia are a
total flop and if it has to reenter the market, it will have to do so
with some strong products in its portfolio.
Low voice quality
Less stylish in low priced products
Heavy sets
Market skimming prices of high sets
Opportunities in the SWOT analysis of
Nokia
New growth markets
Other hand held devices
Well designed and styled sets
Increase their presence in 3G & edge market
Improvise on quality of camera
Mini notebooks
Threats in the SWOT analysis of Nokia
Samsung and Iphone – Both of them had wiped out Nokia in 2014 and they
will again challenge the phone in 2016 as well.
China mobiles – It has made exact copy of several Nokia phones, literally
pushing the phone out of market
Cheap & wide range models from various Smartphone manufacturers –
Smartphones are the trend right now and Nokia needs to go along with
the trend.
LIMITATION OF STUDY
Although the project is to be carried out with the motive of ensuring most
exhaustive & comprehensive coverage of facts & figures, but still it suffers
from some limitations. These are the following:-
 Dependence On Websites The data is mostly collected from the internet from
different websites for the research project work. So the dependence is on the
websites which may be vague.
 Time Available:- The study to be carried out in the prescribed time frame
which is a short time span to be carried out the extensive study in such large
organizations.
 Confidentiality Of Information:- It may be possible that certain details about
the company & about the project are not collected as the officials may feel
that information is confidential.
 Errors In The Secondary Data:- The errors in the facts & figures taken from
the data given may be reprinted errors, which are unavoidable
 Budgetary Constraint The budgetary constraint ceases somewhere which
make me unable to impart my full 100% to the project.
RESEARCH METHODOLOGY
Research Design:
Descriptive research: it includes surveys and fact-finding enquiries of different kind.
The major purpose of descriptive research is description of the state of affairs.
- The sampling plan taken is probabilistic approach - stratified random sampling.
- Here the sample plan employed is the probabilistic one because it is possible to
pre-specify every potential sample of a given size that could be drawn from the
population. And it is possible to specify the probability of selecting any particular
sample of a given size. Moreover, it also evaluates in quantitative terms, the
relative efficiency of alternative sampling techniques in a given situation and
requires relatively little universe knowledge i.e. --- a way of identifying each
universe element uniquely and the total number of universe elements.

- •Why was this type of design will be used? In this research design, the researcher
is able to define the population clearly and get the adequate method for
measuring the responses, and this design gives enough protection against bias and
maximizes the reliability of the study.
STRATIFIED RANDOM SAMPLES:
In a stratified random sample, the population is first divided into relatively internally homogenous groups, or
strata, from which random samples are drawn. This stratification results in greater representative ness.

Data collection methods will be used: Primary Data Collection- Questionnaires A questionnaire consists of a
number of questions printed in a definite order on a form. It is free from the bias of the interviewer.

Questionnaire: This device is appropriate for this project as this project emphasizes on the advertising and
sales-promotion technique adopted by Nokia, more over it is free from the bias of the interviewer as answers
are in respondent’s own words.

Respondents will have adequate time to give well thought answers. Respondents, who are not easily
approachable, can also be reached conveniently.
Large samples can be made use of and thus the results can be made more reliable and dependable.

Secondary Data Collection – -Reference books, journals, reports, records statistics and other sources of
published information. The population defined: Its geographic bound is limited to the area of Faridabad Its
demographic bound is age, sex, and occupation Other bounds Sampling units are employed- business executives
SAMPLE SIZE- 100
Pre-testing of the questionnaire is done. Difficulties experienced in contacting designated sample elements –
some of the problems we had faced were lack of time, tracing the people according to the selection of the
employees.
THANK YOU