Professional Documents
Culture Documents
Situation and
Environmental
Analysis
Mbengone Ayivi-Guedehoussou
Corey Butler
Tanea Chane
Evan Nix
Context
•Mission Statement
•Demographic environment
•Sociocultural environment
•Economic environment
•Regulatory environment
•Technological environment
•Natural environment
•SWOT Analysis
•Conclusion
Mission Statement
• Generation Y (Millennium)4,5
– X-Fares (ages 18-22)
– Growth potential in business travel
Demographic: Health
• Business class vs. Economy fare8
• Romantic Travel
– Most frequently occurs with married couples
– Common among Baby Boomer generation
Sociocultural: Leisure
• U.S. passenger travel reached its pre-9/11 peak in July 200410
• Conserve fuel14
Strengths Weaknesses
Opportunities Threats
* Source 28
Conclusion: Significant Factors
• Baby Boomers Have Significant Impact On Air Travel
• Passenger Travel Reached Its Pre-9/11 Levels
• High Fuel Prices
• Foreign Ownership
• Fuel-efficient Boeing 737-700 Aircraft
• Hurricane Impact
References
1. Schneider-Levy, Barbara. (2005) Travel afoot; Today’s globe-trotting baby boomers need more than just a pair
of comfortable walking shoes. [Electronic version]. Footwear News, 61, Iss. 47; 36
2. Koco, Linda. (2004) For some Boomers, income planning and travel planning go together. [Electronic
version]. National Underwriter. Life and Health, 108, Iss. 25; 24
3. Ligos, Melinda. (1998) Incentives for the ages. [Electronic version]. Successful Meetings, 47, Iss. 6; 49
4. Mutzabaugh, Ben. (2006, April) JetBlue targeting ’20-somethings.’ USA Today. Retrieved from
http://blogs.usatoday.com/sky/2006/04/jetblue_targeti.html
5. “The industry handbook-The airline industry.” Retrieved from http://www.investopedia.com/printable.asp?
a=/features/industryhandbook/airline.asp
6. Polk, Caroline. (2002) Can flying make you sick? [Electronic version]. Government Executive, 34, Iss. 14; 64
7. Hannapel, Coriene E. (2002) Flight risk. [Electronic version]. Dermatology Times, 23, Iss. 12; 17
8. The torture of second-class travel. (1997) The Economist, 343, Iss. 8021; 91
9. TIA – Travel Statistics and Trends. (n.d.) Retrieved April 9, 2006, from http://www.tia.org/traveltrends.asp
10. McCartney, Scott. (2006) The middle seat: What’s new in air travel for 2006; higher domestic fares but better
deals overseas; prepare to pay for soda. Wall Street Journal, D.5
11. Shifrin, Carole. (2005) US leisure travel on the up. Airline Business, 21, Iss. 9; 96
12. Thompson, Jackie. (2006) What price loyalty? Airline Business, 22, Iss. 3; 52
13. Travel Brief – AirTran Holdings Inc.: Charge of $2 is added to fares to offset rising fuel costs. (2004, May) Wall
Street Journal, B.4
14. Spohr, George. (2004) High oil prices test low-care air carriers. The Business Journal – Central New York,
18, Iss. 44; 3
15. Rovito, Rich. (2004) Midwest grapples with jet fuel costs. The Business Journal, 21, Iss. 37; A3
16. Hecker, JayEtta Z. (2004) Commercial Aviation: Despite industry turmoil low-cost airlines are growing and
profitable. Retrieved from http://www.gao.gov/cgi-bin/getrpt?GAO-04-837T
17. Shifrin, Carole. (2005) Price fights. Airline Business, 21. Iss. 7; 56
18. Lehane, Mark. (2005) The rise of the smart business traveler. Global Finance, 19, Iss. 8; 38
References
19. Mergent Online. Aviation: North America. Retrieved April 5, 2006, from www.mergentonline.com
20. Koenig, D. (2006). Analysts: 2006 Pivotal Year for Airlines. Associated Press Online. Retrieved April 5, 2006,
from LexisNexis Academic database.
21. Zich, J. Airlines raise base fares sharply, still fill planes. USA Today. Retrieved April 12, 2006, from
www.usatoday.com/travel/flights/2006-04-12-airline-prices_x.htm
22. Meyer, J.R., and Menzies, T.R. Airline Deregulation: Time to Complete the Job. Retrieved April 12, 2006,
from www.issues.org/16.2/p_meyer.htm
23. Adams, M. Protectionism door threatens to slam on Open Skies. USA Today. Retrieved April 12, 2006, from
www.usatoday.com/travel/flights/2006-03-29-open-skies-threatened_x.htm
24. Grossman, D. The Open Skies: A foreign-ownership quagmire. USA Today. Retrieved April 12, 2006 from
www.usatoday.com/travel/columnist/grossman/2006-04-03-grossman_x.htm
25. http://www.navitaire.com
26. http://www.airtran.com
27. “AirTran and JetBlue may suffer financial consequences from Hurricane Frances” Retrieved from
http://www.findarticles.com/p/articles/mi_m0CWU/is_2004_Sept_3/ai_n6181986.
28. “AirTran Airways SWOT Analysis” Retrieved from http://www.datamonitor.com.