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  • Repeat Your Cup: Jeffrey Biasura Area Manager

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    Jhazreel Biasura
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    This document summarizes key information about Repeat Your Cup store #823 in Binalonan, Pangasinan. It includes the store's sales, customers served, and opening date. Charts show the store's top customer groups and trade area map. A SWOT analysis identifies strengths like 24-hour operations but also weaknesses like slow non-daytime sales. Objectives to increase concentrated juice sales by 10% and reduce empty bottles are presented along with an action plan to add juice flavors and increase monitoring. Sales increased 10% after the changes, meeting the goal.

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    repeat your cup

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    This document summarizes key information about Repeat Your Cup store #823 in Binalonan, Pangasinan. It includes the store's sales, customers served, and opening date. Charts show the store's top customer groups and trade area map. A SWOT analysis identifies strengths like 24-hour operations but also weaknesses like slow non-daytime sales. Objectives to increase concentrated juice sales by 10% and reduce empty bottles are presented along with an action plan to add juice flavors and increase monitoring. Sales increased 10% after the changes, meeting the goal.

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    11 views15 pages

    Repeat Your Cup: Jeffrey Biasura Area Manager

    Uploaded by

    Jhazreel Biasura
    This document summarizes key information about Repeat Your Cup store #823 in Binalonan, Pangasinan. It includes the store's sales, customers served, and opening date. Charts show the store's top customer groups and trade area map. A SWOT analysis identifies strengths like 24-hour operations but also weaknesses like slow non-daytime sales. Objectives to increase concentrated juice sales by 10% and reduce empty bottles are presented along with an action plan to add juice flavors and increase monitoring. Sales increased 10% after the changes, meeting the goal.

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    of 15

    Repeat Your

    Cup
    CSA Date Started: April 1, 2018

    Jeffrey Biasura
    Area Manager

    Nelson Aquino
    SMT – 823 BINALONAN
    George Mamaraldo
    DMT NLBU-6N5
    823 Binalonan Crossing Trade Area Map
    & Store Profile

    Store # 823 Sales CC AT


    Store Name Binalonan Crossing
    2018 72036 839 72.4
    Opened December 24,2015
    Cluster Transit
    Store Manager Nelson Aquino
    823 Binalonan Crossing Trade Area Map
    & Store Profile
    TRAVELLERS 19%

    RESIDENTS 23%

    JGMNHS 26%

    WCC 12%

    HEBREW'S CAFE 2% RESIDENTS

    ANDOK'S 1%
    JGMNHS

    NFA 2%

    FRANKS BURGER 1% HEBREWS CAFE

    JOLIBEE (SOON TO
    OPEN)5% TRAVE
    L LERS
    MOTORTRADE 3%

    HONDA 2%

    FLYING V 3%

    WHEELTEK 2%

    PETRON 1%
    SWOT Analysis
     The only store  Slow movement
    open 24 hours beyond day.
     Good product  Offer tie up in
    assortment freshfood .
     Typhoon/brown-
    out Strength
    Strength Weaknesses

    Opportunities
    Opportunities Threats • Completion of
     Increasing transit
    customers TPLEX project
     Trade area • Emerging
    development competitors
    • Cannibalization
    Objectives
     To increase sales of concentrated
    juice by 10% and as addition of
    sales contribution to food service
    items.
     To reduce bm and encouraged

    customer’s to drink more juice.


    Current Situation
     Juice bubbler with only 2 flavors of
    juice such pineapple and pine
    orange.
     Upgrade juice flavor into four

    flavors that customer’s more juice


    to choose.
     Drink more juice is good for the

    heart
    Hypothesis

    sales will increase by 10% up to


    the end of this year.
    Action Plan and Execution
    ACTIVITY DATE PERSON IN
    ACCOMPLISHED CHARGE
    Current Situation March 28,2018 AM, SM, OMT
    Analysis
    Gathering of Data
    Discuss to Category March 29,2018 AM, SM, OMT,
    Clerk Category Clerk
    Execution Relocate March 31,2018 OMT, Staff
    Monitoring of Sales April 1,2018 SM, OMT, Category
    performance started Clerk
    Data Analysis and Result April 01,2017- June AM, SM, OMT
    18,2017
    Formulating of July 1,2017 AM, SM, OMT
    Conclusion and
    Recommendation
    Execution:
     Complete four flavors.
    BEFORE AFTER
    Execution:
    Execution:
    Make daily monitoring of sales & refill.
    SALES
    REFILL
    Verification:
    Recommendation
    12

    10
    Thank
    you!
    8

    Column 1
    6
    Column 2
    Column 3

    0
    Row 1 Row 2 Row 3 Row 4

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