ABOUT AVON

• Avon Products, Inc. is a world’s No. 1 direct seller of beauty products

Avon offers its customers not only a wide assortment of cosmetic
products but also jewellery, home decoration items, accessories and
wellness products.
• It was founded in 1886 by a 28-year-old David H. McConnell who sold
books door-to-door and gave out perfume to entice women to buy his
books.
• It started with California Perfume Company (CPC) in New York. In
October, 1939, the company was changed officially to Avon Products,Inc.
• As the world's largest direct seller, Avon markets to women in more than
100 countries through over 6 million active independent Avon Sales
Representatives.
• Avon has been responsible for breaking the conventional mould and
bringing the cosmetics counter to our doorsteps.
AVON’S COMPETITIVE STRATEGIES
AVONS LADIES-Its core element is its focus on women
worldwide, hence in order to retain customers and garner a good
customer relationship they hire women representatives widely
known as AVON LADIES.
BUNDLE SELLING-Bundle selling is a practice of marketing,
promoting and selling an additional related or unrelated product
with the main product.
INTERNET MARKETING-Another popular and cost
effective sales strategy adopted by many Avon dealers is writing
informative articles in websites. These articles are linked to their
Avon business website.