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SWOT ANALYSIS
SWOT ANALYSIS?
BENEFIT OF SWOT ANALYSIS

SWOT Analysis is a very effective way of

identifying your Strengths and Weaknesses,
and of examining the Opportunities and
Threats you face.

Holding out an analysis using the SWOT

framework helps you to concentrate your
activities into areas where you are strong
and where the greatest opportunities lie.
 SWOT ANALYSIS
STRENGTHS
WEAKNESSES
List your
List your
+ advantages
+ disadvantages,
+ unique and low cost limitations
resources
What could you improve
+factors mean that you
+factors lose you sales
“get the sale”

THREATS
OPPORTUNITIES
List your
List your
+ external trouble for the
+ chances to improves business
performance
+ obstacles do you face
+good opportunities can
you spot + what your competitors
are doing
SWOT ANALYSIS TEMPLATE

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS
 SAMPLE SWOT ANALYSIS
POSITIVE
INTERNAL STRENGTHS
FACTORS
- Your specialist marketing
expertise
- A new, innovative product or
service
- Location of your business
- Any other aspect of your
business that adds value to
your product or service
EXTERNAL OPPORTUNITIES
FACTORS
- A developing market such as
the internet
- Mergers, joint ventures or
strategic alliances
- - moving into new market
segments that offer
improved profits
- A new international market
- A market vacated by an
ineffective competitor
NEGATIVE
WEAKNESSES
- Lack of marketing expertise
- Undifferentiated products or
services
- Location of your services
- Poor quality goods or services
- Damaged reputation
THREATS
- A new competitor in your
home market
- Price wars with competitors
- A competitor has a new,
innovative product or service
- Competitors have superior
access to channels of
distributions
- Taxation is introduced on your
product or services
SWOT ANALYSIS APPLICATION
 Examples of SWOT analysis can be used to
assess:
 A business idea
 A company (its position in the market,
etc.)
 A new market or launching a new
product
 A method of sales distribution
 Launching a new product or brand
 Etc.
HOW TO USE SWOT ANALYSIS:
STRENGTHS
To carry out a SWOT Analysis write down
answers to the following questions. Where
appropriate, use similar questions:
 What competitive advantages do you
have?
 What do you do well and naturally?
 What resources do you have access to?
 What do people see as your strengths?
 HOW TO USE SWOT ANALYSIS:
STRENGTHS
 Consider this from your own point of view and
from the point of view of the people you deal
with.
 Don't be overly modest. Just being realistic.
 If you are experiencing any trouble with this,
try writing down a list of your characteristics.
Some of these will hopefully be strengths!

 In looking at your strengths, think about them in

relation to your competitors - for instance, if all
your competitors provide high quality products,
then a high quality production process is not a
force in the market, it is a requirement.
 HOW TO USE SWOT ANALYSIS
WEAKNESSES:
 To carry out a SWOT Analysis write down answers to the
following questions.
 What could you do to improve them?
 What do you miss badly?
 What you should avoid?
 Look at this from an internal and external basis:
 Do other people seem to perceive weaknesses that
you do not see?
 Are your competitors doing any better than you?
 It is best to be realistic now, and face any unpleasant
truths as soon as possible.
HOW TO USE SWOT ANALYSIS
OPPORTUNITIES:

 To hold out a SWOT Analysis write down

solutions to the following queries.
 Where are the good opportunities facing
you?
 What are the interesting trends you are
mindful of?
HOW TO USE SWOT ANALYSIS
OPPORTUNITIES:
 Useful opportunities can arrive from such things as:
 Changes in technology and markets on both a
broad and narrow scale
 Changes in government policy related to your line
of business
 Changes in social practices, population profiles, life
style alterations, etc.
 Local Events
 A useful approach to looking at opportunities is to
look at your strengths and ask yourself whether these
open up any opportunities. Instead, attend at your
weaknesses and ask yourself whether you could open
up opportunities by doing away with them.
 HOW TO USE SWOT ANALYSIS
THREATS:
To hold out a SWOT Analysis write down solutions to the
following queries:
 What obstacles did you face?
 What is your competition doing differently?
 Are the required specs for your job, products or
services changing?
 Is changing technology threatening your status?
 Cause you have bad debt or cash-flow problems?
 Could any of your weaknesses seriously threaten your
job?
Bearing out this analysis will often be illuminating - both
in terms of pointing out what needs to be managed, and
in putting problems into perspective.
 SUMMARY

SWOT is the internal assessment

of the company where company
can influence and formulate in
their objectives and strategies
THANK YOU