MISSION AND VISSION

Mission

To provide an enchanting and authentic hospitality by

creating a halcyon aura and making a difference in the
lives of the people we touch.
 

Vision

To become the premium provider and facilitator of leisure

and vacation experience in the world.
 ACTUAL VALUES
• Private jacuzzi and spa
• Floating breakfast in private
swimming pool
VALUES CORE VALUES
• Putting guests first
• Pursuing excellence
• Embracing change
• Acting with integrity

AUGMENTED VALUES
• Luxuriously stocked mini
• Lush greenery in and
bars
• Personal working desk with around the hotel
• Hill view from the hotel
iMac
• Fitness Area • Sunrise and sunset views
• Sight-seeing and trekking from the rooms
packages
• Private choppers for sight-
seeing
• Meditation and Yoga centre
STAKEHOLDERS
 DISTRIBUTION STRATEGIES
• Exclusive Distribution Strategy.
• Only through website and mobile application.
• To maintain exclusivity to our customers, which is in essence to keeping our
hotel luxury.
 PRICING STRATEGY
• Target customers: upper class families, honeymooners, and travellers for leisure.
• Good food, good service and value for money.
• Premium pricing strategy because we offer value-based prices and services.
 COMMUNICATION
STRATEGIES

Traditional Marketing

• Membership for guests with 10+ stays

• Credit Card Discounts
• Complimentary Breakfast
 Digital Marketing
Social Media
• Influencer Marketing
• Social Media Accounts

Movie and Music Collaborations