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  • Marketting Campaigns by Maggi

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    Navdeep Oberoi
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    1. Maggi has run various advertising campaigns for its instant noodles over decades in India. 2. Early campaigns in the 1980s focused on Maggi being fast to cook and good to eat. 3. Later campaigns introduced new variants like Toffi-Toffi and emphasized Maggi satisfying hunger in 2 minutes. 4. Recent campaigns since 2015 have highlighted nostalgia for Maggi and introduced young people to cooking with Maggi.

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    1. Maggi has run various advertising campaigns for its instant noodles over decades in India. 2. Early campaigns in the 1980s focused on Maggi being fast to cook and good to eat. 3. Later campaigns introduced new variants like Toffi-Toffi and emphasized Maggi satisfying hunger in 2 minutes. 4. Recent campaigns since 2015 have highlighted nostalgia for Maggi and introduced young people to cooking with Maggi.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    39 views7 pages

    Marketting Campaigns by Maggi

    Uploaded by

    Navdeep Oberoi
    1. Maggi has run various advertising campaigns for its instant noodles over decades in India. 2. Early campaigns in the 1980s focused on Maggi being fast to cook and good to eat. 3. Later campaigns introduced new variants like Toffi-Toffi and emphasized Maggi satisfying hunger in 2 minutes. 4. Recent campaigns since 2015 have highlighted nostalgia for Maggi and introduced young people to cooking with Maggi.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Campaigns

    1) 2)

    Tagline - Maggi ka meetha avtar!


    1st commercial in 1985 Pal bhar me taiyaar!
    Khane me mazedaar
    Tagline - Fast to cook ! Good to eat ! New Variant- 1) Toffi- Toffi
    2) Fruti-Fruti
    3) 4)

    Tagline – Bade kas ke bhookh lagi!


    Maggi chahiye mujhe abhi!
    Concept of Surp!Surp!Surp!
    In this advertisement, concept of 2 minutes started
    Tagline – Taste bhi Health bhi
    By line- 2 min. ruk sakte hai
    Ghar ke bahar khel sakte hai
    5) Nayi Kahani Nayi Maggi 6) Badi Bhookh, Nayi Masala Maggi

    New Variant - Me and meri tricky Tomato Maggi New Variant –Maggi Hungroooo

    Tagline – Taste bhi Health bhi Tagline – Taste bhi Health bhi
    7) 2008 - Open, Fill, Stir, Go 8) 2010 - Guess the taste Dhaniya

    New Variant – Cuppa Mania Maggi Guess and SMS at 90042 90042
    Tagline – Taste bhi Health bhi Tagline – Taste bhi Health bhi
    9) 2015 - #We miss you too Maggi 10) 2016 - #Nothing like anything

    After this digital film rolled out across platforms, After making their ultimate social comeback, Maggi
    Maggi Magic could be sensed on social media. churned out another relatable series of videos that
    Comments, shares and the love came pouring in every kid could connect with. Nothing Like Maggi
    and it worked wonders for the brand. brought back the memories and took their
    audience through a reminiscing route while playing
    a significant role in creating a nostalgic campaign.
    11) 2016 - #The Hotheads Experiment 12) 2017 - #Me and Meri Maggi

     The brand unveiled campaign introducing new 4 Maggi initiated marketing across Facebook
    flavors for the #HotHeads that made the during this time &Twitterati started sharing
    comedians featured in the video shed a tear. For their stories! 
    this campaign, the brand featured a video of Me & meri #SubmissionTimewali maggi 
    comedians experiencing the taste. pic.twitter.com/eeWClI5g6M
    13) 2017- #Abhartasteapna 2019 - #AaoMaggiBanaye#MyfirstCook
    14)

    Featuring diverse flavours for their audience pan Make your Debut in Kitchen with
    India, this ends the list being the most recent Maggi
    campaign. Nestlé India collaborated with Google Ho gaya tu hostel ke liye taiyaar
    and PayTM Mall, to roll out a new promotion for the
    launch of the new variants of MAGGI Noodles Encouraging youth to cook Maggi and
    making them believe that they are

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