• Avon Products, Inc. is a world’s No. 1 direct seller of beauty products
Avon offers its customers not only a wide assortment of cosmetic products but also jewellery, home decoration items, accessories and wellness products. • It was founded in 1886 by a 28-year-old David H. McConnell who sold books door-to-door and gave out perfume to entice women to buy his books. • It started with California Perfume Company (CPC) in New York. In October, 1939, the company was changed officially to Avon Products,Inc. • As the world's largest direct seller, Avon markets to women in more than 100 countries through over 6 million active independent Avon Sales Representatives. • Avon has been responsible for breaking the conventional mould and bringing the cosmetics counter to our doorsteps. AVON’S COMPETITIVE STRATEGIES AVONS LADIES-Its core element is its focus on women worldwide, hence in order to retain customers and garner a good customer relationship they hire women representatives widely known as AVON LADIES. BUNDLE SELLING-Bundle selling is a practice of marketing, promoting and selling an additional related or unrelated product with the main product. INTERNET MARKETING-Another popular and cost effective sales strategy adopted by many Avon dealers is writing informative articles in websites. These articles are linked to their Avon business website.