Technology:

Gamification in the IT
Industry
 Making Goals more achievable
 Changing User Behavior
 Enhancing Learning Concepts

 Antony Ngorora
 Overview of Gamification

 Gamification is a process that uses

game concepts and game based
features to engage users and
change their behaviour.
 It is important to note:
1. The Game is not the end goal.
2. The end goal is to engage users and
change behaviour.

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 Gamification

 Is not about making everything a

game

 Is not about badges, points, and

leaderboards

 It can’t fix a bad product

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 Effect of Gamification on
People
 Engagement
 High Return On Investment
 Enhancing Company Sustainability
 Achievement
 Altruism
 Reward
 Self expression
 Loss aversion
 Status, competition and reputation
 Importance of Gamification in
Society

 Enhances Practical Learning

 Powerful Instructional method
 Engage Employees into achieving organization goals
 Incentivize customers to use Company products
 Feedback
 Recognition
 Motivation for all
 Training

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 7 Characteristics of Good Gamers

These habits are inherent in all successful gamers:

1. Everyone Can Succeed.
2. You Have To Play the Odds.
3. Learn from the Team, not the Coach.
4. Trust Strategy Guides.
5. Watch the Map.
6. Can’t See It? Ignore It.
7. Demand the Right Team.

http://www.apm.org.uk/group/gamification-study-tour
 Bartle’s Player
Types
There are mainly four types of players, and these
are:
1. Killers
2. Achievers
3. Socializers
4. Explorers
 Examples of Gamification
Software
 GamEffective
 Agile CRM
 Kahoot!
 Queue
 GetBadges
 Judgify
 Snowfly
 Battlejungle
 Examples of Gamification
Software
LinkedIn Progress
Bar
It has Two major flaws:
 The Progress bar is limited to100%. The best progress
bars continue to be viable well beyond 100
 Users have to complete all the designated steps so as
to progress to the next phase.

Other flaws:
 Showing all options at once is overwhelming.
 Sequencing is very powerful. You don’t start a game
with all the abilities and powers. Instead you slowly
work up to more advanced challenges.
Progress Bar &
Achievements
 This type of Gamification tool is very popular in
educational software.
 They're very important in that they show the users
progress and achievements as well as ranking on leader
board compared to his/her peers in the subject they're
undertaking.
 Gamification Adoption and Usage Process

Gamification Engagement Adoption Usage