CHANGE

MANAGEMENT
COMPANY NAME- PEPSICO
CHANGE MANAGEMENT

COMPANY NAME – PEPSICO

SUBMITTED BY- SOUVIK SUR (79)

SWAPNADIP MAZUMDAR (89)
UTATHYA MUKHERJEE (96)
ABOUT PEPSICO
• Industry type- Food and Non-alcoholic beverage
• Country of origin- United States
• Founded- New Bern N.C, U.S.(1890)
• Founders- Caleb Bradham, Donald M. Kendall
and Herman W. Lay
• Key people- Indra Nooyi(Chairperson and CEO)
• Net income- US$6.379billion
• Number of employees- 264000
MISSION AND VISION

• MISSION- to provide consumers around the world

with delicious, affordable, convenient and
complementary foods and beverages

• VISION-  Performance with Purpose

Protecting the environment
Sourcing with integrity for a long-term
sustainable growth
Change Management: WHAT & WHY

• Change management is a collective term for all

approaches to preparing and
supporting individuals , teams , and
organization in making organizational change.
• Globalization and constant innovation of
technology result in a constantly evolving
business environment. Phenomena such
as social media and mobile adaptability have
revolutionized business and the effect of this is
an ever-increasing need for change, and
therefore change management.
CHANGE IN LOGO
Change in Logo

• The new special design(2009) represents magical

secrets such as the earth’s magnetic field, feng
shui, geodynamics, the theory of relativity and the
golden ratio
CHANGE IN PACKAGING BEVERAGES
FOODS
How Indra Nooyi changed the face of
PepsiCo
• Indra Nooyi joined PepsiCo in the year 1994 and had an immediate
influence on the company’s strategic direction.
• In 1997 Pepsi elected to spin off its Pizza Hut, KFC and Taco bell resturants
for $4.5bn to slash its debt mountain and accelarate the busineess
proceddings.
• The following year Nooyi played a key role in the acquisition of Tropicana
and placed itself in direct competition with rival Coca Cola- owner of
Minute Maid.
• In the year 2000 PepsiCo bought Quaker Oats. This also gave Pepsi control
over Quaker very popoular and lucrative sports drink brand Gatorade.
• Through these acquisitions Nooyi was successful in giving PepsiCo a
healthier outlook which was her vision from the very beginning.
• Low on calorie and lighter options of snacks, chips and frizzy drinks were
made available to cater to the needs of all people and keep the company in
sync with the healthy lifestyle that people have adopted.
Some new products of
PepsiCo
CONCLUSION
• Pepsi is lagging behind in fully embracing open
innovation.
• Developing and emerging markets like INDIA,
BRAZIL, CHINA etc have significant growth
potential for Pepsico
• Scope for Pepsico to increase its spending on
food in emerging markets
• More engagement with young consumers