POLITICAL ECONOMY FOR

BROADCASTING, INTERACTIVE AND

EMERGING MEDIA
PROF. MALAYA ABADILLA
YGOT
POLITICAL ECONOMY

POLITICAL ECONOMY IS AN APPROACH WHICH POLITICAL ECONOMY (PE) IS AN APPROACH TO

AIMS TO ANALYZE THE POWER RELATIONSHIPS STUDYING MEDIA WHOSE FOCUS IS
BETWEEN POLITICS, MEDIATION, AND ATTENUATED TOWARDS THE WAYS IN WHICH
ECONOMICS MEDIA IS PRODUCED, DISTRIBUTED AND
CONSUMED, RATHER THAN ON ANALYSING THE
INTERPRETATIONS OF THE SIGNS AND SYMBOLS
FOUND WITHIN TEXTS.
POLITICAL ECONOMY FOR MEDIA

IDENTIFY THE DISCUSSION OF THE UNDERSTANDING OF

INTELLECTUAL HISTORY EPISTEMOLOGY OF THE THE REGULATIONS
FIELD
• Highlight that capitalist societies are
organized according to a dominant mode
of production that structures institutions
and practices according to a logic of
commodification and capital
accumulation. Cultural production and
distribution is accordingly profit- and
market-oriented in such a system… In
the present stage of capitalist
hegemony, political economy grounds its
approach within empirical analysis of the
actual systems of cultural production
investigating the constraints and
structuring influence of the dominant
capitalist economic system and a
commercialized system of culture.
Inserting texts into the system of culture
in which they are produced and
distributed can help elucidate features
and effects of the texts that textual
analysis alone might miss or downplay