Professional Documents
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Strategic Brand Management
Strategic Brand Management
0 Brand Salience
Scale: 1 (Worst) – 5 (Best)
Elements Strength Value-Gain Score Elements Weakness Value-Loss Score
Breadth and Recognize coke as High preference Product Weak Inhibit the
Depth go-to fizzy drink for coke as a drink 4 Category unrelated opportunities for 1
for occasions Structure diversification growth and reduce
in Malaysia profitability