summary

 Introduction of Toyota motors

 History of Toyota auto industry
 Founder & CEO
 Toyota business segment
 Toyota’s strategy
 Worldwide Presence
 Product line and Robotic
 Vision

 Toyota seeks to create a more prosperous

society through automotive manufacturing
by involving all stakeholders.
 Delight our customers through innovative
products, by using advanced technologies
and services.
 Mission

 Practice ethics and transparency in all our

business operations.
 Lead the Toyota global operations for the
emerging mass market
introduction

 Toyota Motors Corporation usually

shortened to Toyota, is a Japanese
multinational automotive manufacturer
headquartered in Toyota, Aichi, Japan.
 In 2017, Toyota's corporate structure
consisted of 364,445 employees worldwide[6]
and, as of September 2018, was the
sixth-largest company in the world by revenu
e
.
Headline Facts: Toyota

 Toyota has annual sales of $120 Billion

 Produces ~5.5 million vehicles per year
 From 56 manufacturing plants across
6 continents
History of TOYOTA
 The company was founded by Kiichiro Toyoda
in 1937, as a spinoff from his father's company
Toyota Industries to create automobiles.
Three years earlier, in 1934, while still a
department of Toyota Industries, it created its
first product, the Type A engine, and its first
passenger car in 1936, the Toyota AA. Toyota
Motor Corporation produces vehicles under
five brands, including the Toyota brand, Hino,
Lexus, Ranz, and Daihatsu. Launched first car
(SA Model) in 1947.
Production History
Business segments

 Automotive
 Design, manufacture and sales of passenger cars,
recreational vehicles, SUVs and related parts
 Financial services
 Provisions of loans to car buyers
and car dealers
 Others
 Industrial vehicles (forklifts, etc.)
The Toyota Production System

 Revolutionized manufacturing industry

 At its core is “lean”
 a relentless drive to improve efficiency and
eliminate waste
 Beginnings of TPS were born out of necessity
due to lack of resources in post-war Japan.
 Toyota Production System
Key Main Concepts
 “5 Whys” Quality
 Asking “Why?” 5 times to locate source of
problems
 Stopping the production line whenever there are
quality problems to ensure they are not repeated
 Low cost supplier
 Long term supplier relationships
Toyota’s Strategy

 Increase competitive strength through

advanced technology
 Environmental technology
 fuel consumption, emission, recoverability
 Hybrid vehicles and next generation fuel cells
 Cost-reduction efforts
 discontinuation, integration of older models
 Increased emphasis on financial services and
information communication system
 Worldwide Presence

 Geographic region: Total sales

 Japan :8,152,884
 North America :8,771,495
 Europe :3,346,013
 Asia :1,969,957
 Others: 1,707,742
 Product line

 Electric technology- Toyota pirus, Auris,

Highlander and Camry .
 Plug- in hybrids.
 all electric vehicles- RAV4.
 Cars- 70 different models.
 SUV’S Luxury type vehicles.
Robotics

 In 2004, Toyota showcased its trumpet-

playing robot.
 developing multitask robots destined for
elderly care, manufacturing, and
entertainment.
 Example of Toyota's involvement in robotics
for the elderly is the Brain Machine interface