PRODUCT CHARACTERISTICS

"GRANJEEL NATURAL HAIR"

AUTHORS
ELIDA DEL CARMEN MOLINA GONZALEZ
MARIA ANGELICA ASCANIO DURAN

English Transversal Instructor: DIANA MARCELA CARVAJAL CIFUENTES

NATIONAL LEARNING SERVICE SENA
VIRTUAL DEGREE TRAINING
MARKET MANAGEMENT TECHNOLOGY
REGIONAL TOLIMA
2018
 GRANJEEL NATURAL HAIR
is a line for hair care, which hopes to enter the market with a hair massage of
artisan manufacture that has high quality standards, which in addition to taking
care of the hair, moisturizes the scalp helping to prevent the appearance of
dandruff and other pathologies.
The packaging for the products GRANJEEL NATURAL AIR, is designed to be
aesthetically pleasing to the eye, with fresh colors that evoke nature, with a
comfortable design to the touch, ergonomic and balanced, whose weight and
design allow its location in any way and on any surface.
The containers allow to market the product in presentation of 300 ml and 500
ml, with the product elaboration information in the back and with a dispenser
that avoids the waste of the product.
 Hair treatment
GRANJEEL based on
NATURAL HAIR ", ROMERO, QUINA
the name is part of
the acronym
conformed by the It is designed to
initials of the impact women
members of the over 18 years.
group, the name of
the natural word
to highlight the
naturalness and
artisanal processes
produced by the
production, as well
as the response in
the background a QUALITY,
message of NATURALITY
Naturalness and AT AN
Freshness. AFFORDABLE
PRICE
 The main strength is the naturalness of the product and the traditional way of
production, which includes high contents of Romero and Quina, allowing to
have a high quality capillary massage; In the same way, the low investment
for its production allows to place in the market a product of low and medium
cost, with high quality standards.
 The brand for the products "GRANJEEL NATURAL HAIR", is designed to be
aesthetically pleasing to the eye, with fresh colors that evoke nature in green
tone and its sound name and easy to remember, will be accompanied by the
phrase "Natural Hair" , which will be the complement for green tones. For its
part, the logo is represented by a webbed sheet of six petals that vary in two
shades of green and are supported on two sheets type tape, accompanied at
the bottom by the informational label that contains the name "GRANJEEL
NATURAL HAIR" in tone of greens.
choices of future customers
A sample of 100 people was taken as a sample, of which 23% were
male and of 77% were women over 18, whose largest market segment
is between 18 and 50 years of age. Of 100% of the surveyed
population, 95% reported using some type of product for hair care,
being the most used shampoos and conditioners, combing creams and
hair treatments; in a low percentage the use of Fixing Gel was
observed, this as a consequence that this product is commonly used
by men, which for this case of study only represent 23% of the sample.
Of the products related in the sample, the most used daily are
shampoo and conditioner, followed by treatments for hair care, whose
use is focused more on weekly use, which means that there is a
planning for your purchase and can signify, considering its importance,
an excellent business niche.
 Although an average of more than 78% of the sample, argues to
be satisfied with their products for hair care, 75% of the population
surveyed said they were willing to try a new product, this is only
logical, if you take as a basis, the fact that by nature the human
being is a nonconformity, that all the time is constantly searching
for new options. This is why, based on the sample, it is evident that
consumers are willing to buy a new product, as long as it meets
high quality characteristics, that contributes to taking care of hair
shine, its growth, maintaining silkiness and nutrition, which allows
hair reconstruction and also has vitamins for proper hair care