"Proposal in English language of a product"

PROGRAM:

MARKET MANAGEMENT

TREATMENT GRANJEEL NATURAL HAIR

MARIA ANGELICA ASCANIO DURAN

INSTRUCTOR: luz angelica Cuellar butírica

National Learning Service SENA

Santa Marta, Magdalena
August 2018
 SEGMENT

FOR: Future Consumers

FROM: María Angelica Ascanio Duran

Affair: Segmentation of the product GRANJEEL NATURAL HAIR

"treatment capillary"

DATE: July 22, 2018

The segment of demand to which the product is directed is GEOGRAPHIC

"Regional" start our market in the city of Santa Marta, once made the study through
surveys it was determined that the acceptance of the product will have a positive
impact in regions with warm climate since this factor causes the scalp to dry out;
GRANJEEL NATURAL HAIR among the demographic variables will not distinguish
by civil status, educational level, or occupation because it is considered accessible
for all those people concerned about their appearance of looking and feeling good
while taking care of their hair. Which will be a motivation shopping.

The demand’s segment in which the product is directed are:

GEOGRAPHICAL VARIABLES LEVELS, INTERVALS OR CLASS

Region Caribbean of Colombia, Santa Marta
Size 490.978
Density Rural and Urban
weather Warm, tempered

Demographic segmentation

GEOGRAPHICAL VARIABLES LEVELS, INTERVALS OR CLASS

Age Over 18 years
sex Female Male
Familiar size Undefined
Civil status Single, married, widowed, divorced
Socioeconomic Segmentation

GEOGRAPHICAL VARIABLES LEVELS, INTERVALS OR CLASS

Entry 1 SLMV
Social class High average
profession Independent, employee, executive,
other
Leve of studies Undefined