PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE

MAYERLIN CUBIDES
VERÓNICA FERNÁNDEZ MORA

PHASE 2 PLANNING

Instructor
Laura Dueñas Angulo
English Virtual Instructor

NATIONAL LEARNING SERVICE SENA

MARKET MANAGEMENT
FICHA: 1667970
BOGOTÁ
2018
1.INTODUCTION

How to recognize what is the market segmentation of a company that provides

services or markets products?
The companies that have a great variety of clients that use their services and
products cover an extensive market; therefore it is evident that it can be
segmented into several groups and that they help the introduction of new
launches, among them: segmentation by product, geographical segmentation,
segmentation by gender, etc.
By identifying the population to which the services provided by the company are
directed, it is easier to create a brand improvement and recognition strategy.
We will see several examples of segmentation in English.

2.JUSTIFICATION
Using the vocabulary in English for the definition of market segmentation to
facilitate and assimilate texts in another language, is an effective tool to
contextualize marketing terms that help us understand and understand.
Also the use of idioms and the presentation of the market of products and
services in the city of Albert Roberts help the expression in terms of markets.

3.OBJECTIVES
3.1 General purpose:
Identify the market segmentation to which the companies belong, supported by
the definitions of the subject in English.
3.2 Specific goal:
Identify the vocabulary of market segmentation in English.
Identify the market idioms in English.
Manage concepts in English about segmentation for presentation in companies
about a product or service.

4. Screenshots of the activities carried out, corresponding to the Market

Segmentation of Mayerlin Cubides
5. Screenshots of the activities carried out, corresponding to the Market
Segmentation of Veronica Fernandez Mora
6.TEXT IN ENGLISH AND SPANISH FOR THE SENDING OF THE EVIDENCE

English:

Segmentation of Acertemos S.A Markets:

Most of Acertemos products are aimed at the population in general, although

there is some segmentation.
Main criteria that Acertemos uses to segment the market:
Socioeconomic
Social class: we can distinguish
Upper Low Class
Middle and High Average Class by
Lifestyle are aimed at those people who have a fondness for football and the
stars.
Demographics
Demographic segmentation divides the market into groups based on variables
such as age, sex, family size.
Age: The needs and wishes of consumers change with age
Sex: Division of the market into different groups according to the sex of its
components.
Men: This group is aimed at part of the games of the Bets of the new games La
Deportiva, Loterías, Chance, Portfolio of Services
Woman: Lotteries, Chance, Portfolio of Services
Behavior segmentation
This is part of Acertemos S.A in the following points of knowledge and attitude
towards the product; since it is well known that playing chance or lottery is
almost part of the culture of a country, city, municipality and towns; where the
people in accessing this service usually do so with the purpose of earning and
having an extra money in a simple and moderately fast way.

Spanhis:

Segmentacion de Mercados de Acertemos S.A:

La mayoría parte de los productos de Acertemos están dirigidos a la población
en general, aunque sí existe cierta segmentación.
Principales criterios que utiliza Acertemos para segmentar el mercado:
Socioeconómico
Clase social: podemos distinguir
Clase Baja Alta
Clase Media y Media Alta por el
Estilo de Vida van dirigidas a aquellas personas que tiene como afición al fútbol
y los astros.
Demográficos
La segmentación demográfica divide el mercado en grupos en función de
variables como la edad, sexo, el tamaño de la familia.
Edad: Las necesidades y los deseos de los consumidores cambian con la edad
Sexo: División del mercado en grupos diferentes según el sexo de sus
componentes.
Hombres:Este grupo están dirigidos parte de los juegos de las Apuestas de los
juegos novedosos La Deportiva, Loterías, Chance, Portafolio de Servicios
Mujer: Loterías, Chance, Portafolio de Servicios
Segmentación por comportamiento
Esta hace parte de Acertemos S.A en los siguientes puntos de conocimiento y
actitud hacia el producto; ya que es bien sabido que jugar chance o loteria es
casi parte de la cultura de un país, ciudad, municipio y pueblos; donde las
personas en acceder a este servicio por lo general lo hacen con propósito de
ganar y tener un dinero extra de una manera sencilla y medianamente rápida.

7. CONCLUSIONS

In this opportunity, the activity seeks to reinforce the English language in

a specific subject such as the Segmentation of Markets, to identify the
company's study center and to be clear about the pronunciation to
expose the problem and solution of the entity.
8. BIBLIOGRAPHY

WEB page of SENA BlackBoark, Sofia Plus:

https://senaintro.blackboard.com/bbcswebdav/institution/SENA/Ventas/621113/
Contenido/OVA/guia3/oas/ap3oa4/index.html