SEGMENTACION DEL MERCADO

(Burger Monster House)

ERIKA GISSEL FARFAN GUTIERREZ

INSTISTUTO SENA

TECNOLOGO EN GESTION DE MERCADOS

BOGOTA D.C

2020

TABLE OF CONTENS
 1. Segmetation of the market
1.1 Geographical segmentation
1.2 Demographic Segmentation
1.3 Segment by Benefit
1.4 Segment by Occasion
1.5 Segment by frequency of use
1.6 Segment by Lifestyle
1.7 Segment by Lifestyle

SEGMENTATION OF THE MARKET “Gastronomic Customers”

The idea of segmenting in a buisness is to be able to fins the needs of the client, that is, the
grouping of people by tastes, ages or needs of each one, we know that this shopping plaza
is in high demand and is oe that must be innovating day by day

 Geographical segmentation

An accesible place for people who are located in the town of Rafael Uribe Uribe especially
in the neighborhood “Bravo Paez” in the city of Bogota

 Demographic Segmentation

In this we are going to focus on Young men and women of the neighborhood betrween 17
and 24 years old, they are a group of people whom we can determine the majority as
students and workers and we are seeing how to brig them more to the place

 Segment by Benefit

In many cases, customers do ot enter because of the taste of the food but because of its
speed and in some cases its economy, these benefits must be real and fulfill what was
promised

 Segment by Occasion

Dependig on the type of clientele thet visits us, we will offer different ideas of food and
style of the place so they will be more comfortable

 Segment by frequency of use

Identify results are those customers who frequent the place the most in order to have an
attention we could call it VIP by letting them know promotios, discounts or 2x1 days and
more events that are held

 Segment by Lifestyle

In this we are going to base ourselves on the values of the ckient, the staff and caring for
the planet with this being able to connect more with them and satisfy the needs at the time
of acquiring the product

 Segment by Lifestyle

In recent year we havcwe Heard a lot about the MILLENNIALS, these are the youg people
of a more studied and analyzed generation, they are raised from the years 1980 to 2000,
these are a type of cliensts with degrees appreciation as spacious, relaxed places, they are
influential andan exponent of what they eat they use and do

VOCABULARY
 LEET|’S READ FOOD AROUN WORLD

Answer: A

Answer: B
Let’s Read Countable and Uncountable
Answer: C

Answer: A
Answer: B

Answer: C
Answer: B