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Powerful protection
and repair for hair
KeraGuard
Powerful protection and repair for hair
Hair weathering is the deterioration of the hair shaft from Formulating with KeraGuard
root to tip and is the result of a range of cosmetic and • Recommended use level: 0.5 % – 2 %
environmental factors. Cosmetic practices such as comb- • Incorporation: For cold processes, dissolve KeraGuard
ing, brushing, straightening, perming, dyeing, etc., as into the aqueous phase. In hot / cold processes, add
well as environmental factors such as exposure to UV during the cooling phase below 40 °C.
light and polluted air (significant amounts of free-radical • Thermostability: Temperatures of up to 40 °C for a
molecules) can induce structural damage to the F-layer short time will not affect the stability of KeraGuard.
and the hair fiber. The cuticle becomes raised and porous,
which exposes the cortex to further damage. A decrease INCI Declaration
in hair shine, color, elasticity and strength is observed, KeraGuard (standard version):
which ultimately leads to hair damage. Caesalpinia Spinosa Fruit Extract (and) Propylene Glycol
(and) Helianthus Annuus (Sunflower) Sprout Extract
In different studies measured utilizing state-of-the-art (and) Sodium Benzoate (and) Phenoxyethanol (and)
technologies, KeraGuard revealed a capacity to protect Aqua / Water
hair against free radicals and physical stresses. It was
also shown to protect dyed hair from color fading as well KeraGuard pwd (powder version without preservatives,
as to repair chemically treated hair. The protective effect two-fold concentrated, COSMOS approved*, NATRUE
of KeraGuard from urban pollution was unveiled by approved version):
quantitative determination of carbonylated keratin and Caesalpinia Spinosa Fruit Extract (and) Helianthus
by high resolution images. Annuus (Sunflower) Sprout Extract (and) Maltodextrin
(and) Aqua / Water
Hair
5
5 18-MEA
Cuticle
Stress factors
The hair is constantly exposed to damage
Hair Weathering
Hair weathering is the progressive hair damage that Generally speaking, daily weathering and chemical
results from external stress factors, which are basically cosmetics procedures might damage hair by removing
the ‘wear and tear’ from the environment and cosmetic the F-layer and drastically reducing the hydrophobicity
procedures that mainly affect the hair fiber: of the hair surface.
• environmental pollutants (smog, cigarette smoke,
radiation, etc.) generate free radicals and ROS. These Hair Aging
molecules oxidize and degrade the proteins and The hair fibers that emerge from the scalp exhibit sig
lipids of the hair surface. nificant age-related changes that have an equal impact
• sun exposure, wind and salt water tend to dehydrate on the overall cosmetic properties of the hair.
it. Oxygen radicals created by UVR break down the The aging hair is increasingly sensitive to weathering,
disulfide bonds of structural units which reduces the with increased fiber reactivity to reducing and oxidizing
integrity of the hair fiber. Thus, the hair is prone to agents. Moreover, aging hair is more sensitive to UVR
breakage and to color fading. and pollution, as both are ultimately a source of free
• physical stress (such as combing, blow drying, exces- radicals.
sive heat from strengthening or curling irons) is The adverse impact includes degradation and the loss
likely to dehydrate and degrade the proteins of the of hair proteins as well as degradation of hair pigment.
hair surface.
• drastic procedures such as perming, relaxing and All of these stress factors make the hair more porous
bleaching cause structural and chemical damage, and therefore more brittle, rough feeling as well as dull
and are also a source of free radicals and ROS. looking. Consequently, the hair needs to be reinforced,
• shampoos and styling products, in addition, can repaired and protected on a daily basis.
ultimately cause dehydration of the hair.
Hair fiber
KeraGuard
Powerful antioxidant and repair complex
1 25
Without washing With washing step *
in % in %
1 25
to
0.8 20
H2O treatment
*
compared
Power Power
to
0.8 20 *
treatment
compared
Antioxidative
0.6 15
hair protection
*
and
Antioxidative
0.6 15
and H2O
0.4 10
hair protection
initial conditions
RelativeRelative
0.4 10
RadicalRadical
initial conditions
0.2 5
0.2 5
0 0
Vitamin C Green tea KeraGuard 0.5 % KeraGuard 2 % KeraGuard
0 0
*p<0.05 versus treatment with H2O
Vitamin C Green tea KeraGuard 0.5 % KeraGuard 2 % KeraGuard
4.2 20
Placebo 0.5 % KeraGuard
(=1) (=1)
to
4.2 20
in % in %
fading compared
4 *
hair control
15
after bleaching
to
and untreated
*
color compared
4
3.8 * *
hair control
15
after bleaching
10
and untreated
to unbleached
* *
3.8
3.6
*
fromfading
10
Hair damage
initial conditions
to unbleached
5
3.6
3.4 *
from color
Hair damage
initial conditions
5
normalized
Protection
3.4 0
3.2
normalized
Protection
0
3.2
3 -5
H 2O 0.5 % KeraGuard 1 % KeraGuard
Washing Washing + UV
3 -5
*p<0.05 versus H2O treatment *p<0.001 versus placebo
H 2O 0.5 % KeraGuard 1 % KeraGuard
Washing Washing + UV
*p<0.05 versus H2O treatment S-705 / © Mibelle Biochemistry *p<0.001 versus placebo S-677/ © Mibelle Biochemistry
S-721 / © Mibelle Biochemistry
KeraGuard
Study results
6
Corbonyl score (oxidation level)
relative to control (=1)
* *
S-758 / © Mibelle Biochemistry
KeraGuard
Powerful protection
Mibelle AG Biochemistry, 5033 Buchs / Switzerland, Phone + 41 62 836 17 31, info@mibellebiochemistry.com, www.mibellebiochemistry.com
KeraGuard
• Protects hair against heat, urban pollution and UV stress
• Repairs chemically treated hair
• Prevents the color fading of hair
• Restores resilience of the hair
Applications
• Shampoos, conditioners, masks
• Styling products
• Color protection products
• Heat protection formulas
Marketing Benefits
• Extremely powerful natural antioxidant complex
• Performs effectively in leave-on and rinse-off formulations
• Available in a version without preservatives
• Available in a COSMOS approved version
• Available in a NATRUE approved version
The information contained in this publication is provided in good faith and is based on our current knowledge.
No legally binding promise or warranty regarding the suitability of our products for any specific use is made. Any
statements are offered solely for your consideration, investigation and verification and do not relieve you from
your obligation to comply with all applicable laws and regulations and to observe all third party intellectual prop-
erty rights. Mibelle AG Biochemistry will not assume any expressed or implied liability in connection with any use
of this information and disclaims any and all liability in connection with your product or its use. No part of this
publication may be reproduced in any manner without the prior written permission of Mibelle AG Biochemistry.