PURPOSIVE

COMMUNICATION
GENERAL EDUCATION
Scenario
1. Since many
classmates of John
don’t see anything
wrong with cheating
on tests, he cheats
too.
Scenario
1. Mary reported to the
librarian that Luz tore
some pages of a
library book even if
Luz was her friend.
Communication
Ethics
Morals are personal
codes or our own set of
goals.
Ethics are societal and
are rules accepted and
approved by society.
Scenario
1. Upon knowing that the
cashier gave her too
much change, Julie left
the store in a hurry.
CREDO OF ETHICS
(US National Communication
Association)

1. Advocate truthfulness,
accuracy, honesty, and
reason as essential to
the integrity of
communication.
FOUR ETHICAL PRINCIPLES
OF COMMUNICATION

2. Freedom of expression,
diversity of perspective,
and tolerance of dissert to
achieve the informed and
responsible decision-
making fundamental to a
civil society.
FOUR ETHICAL PRINCIPLES
OF COMMUNICATION

2.Condemn
communication that
degrades individuals and
humanity through
distortion, intimidation,
coercion and violence,
and through the
expression of intolerance
 Ethics in Communication
(Deirdre D. Johnston)

1. Mutuality- pay attention to the

needs of others, as well as
yours.
2. Individual Dignity- Do not
cause another person
embarrassment or a loss of
dignity.
3. Accuracy- Ensure that others
have accurate information. Tell
them everything they have a
right and need to know, not just
 Ethics in Communication
(Deirdre D. Johnston)

4. Access to information- never

bolster the impact of your
communication by preventing
people from communicating with
one another.
5. Accountability-be responsible
and accountable for the
consequences of your
relationships and communications.
 Ethics in Communication
(Deirdre D. Johnston)

6. Audience- as audience or receiver,

you have also some ethical
responsibilities.
7. Relative Truth-allow others to
respectfully disagree or see things
differently.
8. End Vs. Means- be sure that the
end goal of you communication and the
means of getting to that end are both
ethical although no rule can be applied
w/o reservation to any situation.
 Ethics in Communication
(Deirdre D. Johnston)

9. Use of power-
10. Rights vs.
Responsibilities- balance
your rights against your
responsibilities even if you live
in a wonderful society where
your rights are protected by
law, not everything you have a
right to do so ethical.
 Variety of responds:
1.Avoiding- we may refuse
to comply or do business in
cultures that operate
according to ethical
principles that differ from
us.
 Variety of responds:
2. Accommodating-We can
accept the different ethical
system and conform to
practices different from ours.

3. Forcing-We can insist on

doing business in a way we
believe is ethically proper.
 Variety of responds:
4. Educating—
Persuading.We can try to
convince the people with
whom we want to do business
why our ethical principle is
more appropriate.
5. Negotiating--
Compromising-We and the
other party can each give up
something to negotiate a
 Variety of responds:
6. Collaboration--- Problem
Solving. We can work with
the other party to face the
problem directly and reach a
mutually satisfying solution.
We exist in a multicultural
environment where all of us
belong to multiple,
overlapping cultures (such as
national, regional, social class
ethnic, professional, age,
religious, and gender cultures.
We learn and imbibe these
cultures not only from the
people we interact and
associate with (families,
relatives, friends, neighbors,
classmates, teachers, and
churchmates but also from the
media.
Being proficient in English,
does not guarantee our being
able to fully understand what
another speaker of English is
trying to communicate unless
we become fully aware of how
that speaker use English based
his own culture.