MINI CASE

RENT CAR

VISHNU SANKAR P R
ST 72428
4902 MDA

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INTRODUCTION

The car rental industry is very competitive, and the Hertz the
worlds largest car rental company. The competes are against
Hundreds of companies in the world. The competition
focuses on costumer acquisition and loyalty.
In the last few years competition has intensified, and profits in
the industries have been drifting downward.
Hertz has been a first mover to information technologies since
1970. so it has naturally look for new technologies to improve
competitive positions.

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Hertz has pioneered some mobile and commerce applications:

 Data warehousing and mining.

 Superb executive information system.
 E-commerce.

They invented new ideas:

 Quick rentals
 Instant returns
 In car cellular phone
 Never lost onboard
 Additional customer services
 Car locations

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In car cellular phones:
 It is starting in 1988, Hertz began renting cell phones with its
cars. Today of course it is not as big a deal as it was in 1988.
when it was a major innovation.

Never lost onboard

 Some cars come equipped with an onboard GPS System,
which provides root guidance in the form of turn by turn
directions to many destinations, the information is displayed
on a screen with computer generated voice prompts. A GIS is
combined with GPS enabling you to map where you are and
where you are going.
 This will give the information about the locations, nearest
hospitals, gas stations, restaurants, and tourist areas.

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Quick rentals

 attendant greets you and transmits your name wirelessly to the

renting booth. The renting-booth employee advises the
curbside attendant about the location of your car. All you need
to do is go to the slot where the car is parked and drive away.
 This system, which once operated over a WLAN, is now part
of a national wireless network that can check credit cards,
examine your rental history, determine which airline to credit
your loyalty mileage to, and more.

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Instant returns

 Device connected to a database via a wireless system

expedites the car return transaction. Right in the parking lot,
the lot attendant uses a handheld device to calculate the cost of
the rental and print a receipt for the renter. You check out in
less than a minute, and you do not have to enter the renting
booth at all.

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Additional customer services:
 This will give the option to download the city guides, location

guides, emergency phone numbers, city maps, shopping

guides, and also provide the driving directions.

Car locations:
 Hertz is experimenting with a GPS based car locating system.

This will enable the company to know where a rental car is at

any given time, and even how fast it is being driven. Although,
the company promises to provide discounts based on your
usage pattern, this capability is seen by many as an invasion of
privacy.

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Which of these applications are intrabusiness in nature ?

 In car cellular phone

 Additional customer services
 Quick rentals

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Identify any finance and marketing oriented applications ?

 Quick rentals
 In car cellular phone
 Never lost onboard
 Additional customer services

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What are the benefits to Hertz of knowing exactly
where each of its car is ? As a renter, how do you feel
about this capability?

 Hertz is experimenting with a GPS based car locating system.

This will enable the company to know where a rental car is at
any given time, and even how fast it is being driven.

 Although, the company promises to provide discounts based

on your usage pattern, this capability is seen by many as an
invasion of privacy.

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 Hertz knows where they are at all times. They has been the top
car rental company and still maintains that positions. It is also
a profitable company that is expanding and growing
continuously.

 Its success is attributed to being customer centric as facilitated

by its use of wireless technologies and EC.

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THANK YOU ALL…..

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