SPG

Jewelry

Arpit | Kallika | Kedarnath | Pranjal | Rashi

Business Insight
In the North, gold dominates the wedding
jewelry market but a range of customers are
now looking to pay top prices for what the
trade calls colored pieces. 10% to 15% of
Tanishq and Zoya's sales come from
precious gems. The Indian customers are
experimenting much more with jewelry.
In the April-August 2019, colored
gemstone imports went up by 150%.

Data from Gem & Jewelry Export Promotion

Council, imports of rough gemstones grew from
$106 million from 2008-09 to $906 million in
2017-18. These imports include precious and
semi-precious gemstones.
 Men are finding new ways of
expressing themselves and are
not afraid to experiment with
jewelry. Sales of jewelry for men
have risen by 72% this
season(2018-2019).
More recently hand unfinished looks
such as hammered effects, raw
uncut stones are becoming very
popular with artisan products back in
vogue.”
“For men looking to accessories a suit
and add a piece of jewelry to an outfit for a
formal occasion, cufflinks still have an
important role to play, alongside tie and
lapel pins”.
 How men are approaching
Jewelry Trends
• For younger generations jewelry is more of a fashion accessory and it’s a heritage piece with a
significant meaning for the older men.
• Through the ages, most men preferred platinum when it came to their jewellery. But today, young men
are not only looking at bands in platinum, but are also taking to platinum chains, and bracelets.
 Men jewelry trends
CUFF BANGLE

STRIKING PENDANT
GOLD HOOPS

SLIM THREAD NECKLACE

 Women jewelry
trends
COIN PENDANTS SHELL JEWELLRY

GOLD HOOPS
LAYERED BRACELETS

DELICATE CHARMS
SCULPTURAL EARRINGS
Business Proposal
Natural and raw
stones
With consumers now demanding
more variety and designs in
jewellery, and the younger
population also showing a keen
interest in semi-precious stones,
we have come up with this
upcoming trend. Unpolished and
imperfect stones are having a
major moment. They’re much less
fussy than classic cuts and so
easy to wear on the regular
 Women
‘
s
Collection
This collection includes minimal
and dainty pieces that goes with
both western as well as traditional
outfit. Perfect for women who is
into modern contemporary
jewelry.
Men s Collection
‘

Jewellery created from unusual materials and in

contemporary designs or sometimes inspired by
traditional ethnic jewellery is becoming
increasingly popular. We also want to focus on
men’s jewellery –which is not given importance as
much as women’s jewellery.
Men s Collection
‘
Tribhovandas Bhimji Zaveri
About TBZ

• TBZ – The Original brand is known

for its promise of innovative
designs, exemplary quality of
workmanship and trust spanning
for over 154 years.
• The brand recognises the young
Indians who have an electric taste
and seeks jewellery that is
aspirational as its target audience
• Its collections are all about
aesthetically designed pieces that
epitomise the spirit of femininity,
elegance and grace.
Mangalsutra Collection
Noor Collection
Pretty Lil Things
Men’s Jewelry
Marketing
‘

Strategies

Launch Plan :
New product line –- The Raw - Men’s Uncut Raw
Collection
Brand Ambassador: Ranveer Singh
Nurture a trade show for Loyalty customers and
Premium dealers.
Part of sales would be given to a charity –
“Santulan”
Thank You