FASHION WEEK

NEW YORK FASHION WEEK 2019

• Many collections included head-to-toe hues in bold colors (think bright purple, pops of mustard,
neon pink and green) interspersed with eye-popping prints spotted in the collections.
• Attention-grabbing accessories, such as turbans and chain mail ponytail pieces were also on
display.
• Some designers acknowledged the diversity of customers by displaying similar representation in
the show, featuring models of all ages, as well as multicultural models and those wearing up to
size 10. Once a designer named Madewell ran campaigns featuring older female models to
highlight the versatility of their clothing.
• Through these fashion weeks Consumers seek real and genuine representation, which can help
them form closer connections with brands and foster loyalty.
• Formal or informal suits for females have made a comeback with some great variations
Hernandez and Jack McCollough reconsidered the ’80s-era power suit for the 21st century.
Shoulders were wide, pants were high-waisted and knotted at the ankle. Boldly-hued suits worn
over sweaters, classic camel coats with sleeves pushed up and straight-cut jeans worn over
suede Chelsea boots.
• The love for ruffles from designers is never ending. Various designers displayed ruffled outfits in
gorgeous ways.
• Silk shirts and skirts were one of designers favorite too.
• There were long, eyelet peasant blouses and silk shirts — buttons undone — wide-leg trousers
in denim and silk, and pleated tulle petticoats under trailing skirts.
 BIGGEST JEWELERY TREND OF 2019-2020

Extremely long
earrings Tassels
Ear armor

Delicate danglers Single earring

Dripping with Boho chic

Mismatched
rhinestone accessories
earrings
 Hoops safety pins
Shiny chokers

Badass chokers Colorful gemstones

Object jewelry
Wild multi chains Twisted jewelry
Dramatic brooches Big luxury chain links Opulent matching
sets

Industrial chain
necklaces Pearls

Jeweled bib Chunky bangle Body jewelry

 Top 10 fashion trends from 2019 fashion weeks
• Bike Shorts with Blazers
• Animal Instincts
• Boiler Suits
• Lavender Tones
• Puff Shoulders
• Neo-Gothic
• Colored Tartan
• Bucket Hats
• Patchwork
• Shrunken Bags
 COLOR TRENDS
Pantone color of the year 2019 is CORAL.
• "Like men, women like blue and green but women
are also strongly drawn to the blue-green mix of
turquoise.”
• Colors that are traditionally considered feminine
colors or that appeal most strongly to women can
be good choices for marketing messages,
websites, and designs targeting women.
• It may be the calming effect of the color blue that
makes it a popular color for both genders.
• Shades of blue particularly popular with women
include cerulean, azure, baby blue, beryl,
cornflower blue, robin's egg blue and sapphire.
• 76% of women preferred cool colors," and
turquoise is a mix of the two cool colors blue and
green. Turquoise colors include aquamarine,
aqua, cerulean, teal, and ultramarine .
• In the latest fashion weeks bold colors have been
used on a big scale.
• Five fashion color trends favored : sage green,
dove blue, lemon verbena, dusty rose, non-boring
beige.
 U.S.A MARKET
Fashion trends in the USA
• If a one word could describe the latest fashion
trend in America, it would be "dresses" and that
too not one but many of those.
• Dresses like baby dolls, kimono sleeves dresses,
shirt dresses, wrap dresses, jersey dresses and
many more are the latest innovations of fashion
industry in America.
• There is a fact that all these dresses can be worn
in both daytime and night time. This makes
these dresses the perfect outfit and a must have
for all who love dressing up.
• Blouses with puff sleeves blouse, graphics prints
and kimono sleeves are quite in vogue among
females in America.
• In this season, black and white combos are very
much in fashion. The reason is that this
combination has always been the permanent
favorite of American fashion freaks and this
combination gets into groove of many cuts and
prints very easily.
• Graphic prints are also very much in trend.
Kind of jewelry preferred by women in the USA:
• Women like vintage look jewelry.
• As per survey many women wear jewelry passed on to
them by their mothers, grandmothers or even great
grandmothers on a daily basis , specially rings and
pendants.
• Some women feel “louder” jewelry complements their
quiet personality. Their jewelry purchasing choice and
preference depends on that.
• Women prefer wearing the same earrings on a daily
basis.
• Jewelry for women is something incredibly sentimental
and personal. Most pieces they wear are tethered to a
milestone or memory, or linked to a designer they
adore and have a personal relationship with.
• Earlier young women would prefer silver over gold but
now people have started gaining more interest in gold
and rose gold.
• Minimal is the new classic. Layering of delicate chain
necklace with pendants is one of the customers
favorite. Pendant jewelry is trending.
PEOPLE HAVE STARTED CHOOSING TECHNOLOGY
AND TRAVEL OVER DIAMONDS
• According to survey, With rapidly innovating technology
bringing out shiny new gadgets in droves to spend their
money on, buying something that can’t be upgraded to
the latest model down the road seems foolish to the
current generation.
• Millennial meanwhile, are spending more money than
ever on tech and travel. A diamond may be forever, but
in a generation that values impermanence, the one-time
slogan of the century is looking more and more like an
outdated mantra.
• If jewelry used to be the ultimate lover’s gift on
birthdays and anniversaries, iPhones are the new way to
say I love you.
• It’s no secret in the jewelry industry that retail demand
for fine jewelry is slipping. As Forbes reports, the
demand for gold jewelry has dropped 30 percent since
last year, and continues to fall.
• But it’s not all Kindles and iPhones; according to the De
Beers report, millennial are choosing to spend their
dollars on experiential activities over luxury goods.
• The boom in travel and tech companies is one of the
reasons for decline in jewelry, especially diamond
jewelry industry.
AFFORDABILITY
• It’s easy to blame a sluggish economy especially when millennial
are reaching self-sufficiency at a much later age.
• The latest census data shows median earnings for the 18-34
generation at their lowest rate, especially when compared to their
counterparts in decades past.
• Thus affordability of the consumer comes into play.
PREFERENCE OF FAMILY HEIRLOOMS
• Many are turning to family heirlooms for engagement rings, both
for the raw material value of the diamond and the gold, and for the
vintage settings.
• Millennial do love nostalgia and are very attracted to things which
remind them of history.
COMPETITION FROM CHEAPER FASHION JEWELRY
• People who would look to buy something fine between $3,000 and
$5,000 can find a similar and even more avant-garde piece in
fashion for $100 to $200.
• In times of trouble, people want to splurge, but not on a fine piece
of jewelry.” now at price points in the multiple-hundred range, it’s
easier to keep up with changing trends in jewelry, without feeling
the pinch of having invested in a statement diamond and gold piece
that may go out of vogue
• The cheaper products look so darn good now, and they’re
manufactured so quickly, they can keep up with the styles.
• To a consumer of an item of jewelry, the cheap stuff looks so
similar, it’s bringing the expected value of these things down.
collection
 Brief given

 Fashion jewelry
 Trendy
 Affordable
 Women who are working
 Individuality
 Daily wear
 Should make a statement
 Age bracket 18 to 30 years
 Price range $300 to $500
 inspiration
Inspired by ongoing current global fashion trend: RUFFLES
Dramatic and theatrical, ruffles have bridged costume design and high fashion, making them one of
the most historically rich trends. 2019 is the year when ruffles are considered. Ruffles are not only
appearing in gowns they are now emanated in a variety of tops, pants, skirts and even swim wear.
Many high end designers have been inspired by ruffles like mark Jacobs, valentine, rodarte etc.
 THEME/CONCEPT
The various beautiful creatures in the ocean and the gorgeous waves at the shore resemble very
much to ruffles. That’s how inspired by ruffles the concept of this collection has been brought up.
 BOUNDLESS OCEAN

“Dream in colors borrowed from the ocean”