Reaching your target audience

Matthew Thomson / Alberto Goytre. January 2011

Synaptic Digital

In September of 2009, The NewsMarket completed its acquisition of broadcast

communications leader Medialink. In bringing together award winning production and
content creation services with best in breed digital technology the goal is to provide an
end to end solution for the communications & marketing sectors.

In April of 2010, the company was rebranded as “Synaptic Digital” to best reflect its
current standing and scope of solutions to the marketplace.
Synaptic Digital

3. Content Man
agement

2. Content C 4. Generatin
reation g Demand

1. Connectin
g with your A
Strategy & 5. Tracking &
Reporting
udience Solutions
A Global Reach

- NEW YORK (Corporate HQ)

- LONDON

- AMHEDABAD

- ATLANTA

- BEIJING

- CHICAGO

- LOS ANGELES

- MUMBAI

- MUNICH

- SAN FRANCISCO

- WASHINGTON DC
Sample Clients
Now reaching
REALLY 25,000 Media
LONG SECTION Organizations
TITLE GOES Globally
HERE LOREM IPSUM SIT AMET

Reach
Sed ut perspiciatis unde omnis iste natus error sit • 25,000+ media outlets in 190+
voluptatem accusantium doloremque laudantium, totam
rem aperiam, eaque ipsa quae ab illo inventore veritatis et countries
quasi architecto beatae vitae dicta sunt explicabo. Nemo • Broadcast & online
enim ipsam voluptatem quia voluptas sit aspernatur aut
odit aut fugit, sed sequi nesciunt. • Doubled content since 2006
Immediacy
• Content available 24/7/365
• Video available in full
• Sed ut perspiciatis unde omnis iste natus broadcast-standard and
error sit voluptatem accusantium streaming quality
doloremque laudantium, • Real-time email, RSS, Twitter alerts
etc.
• Totam rem aperiam, eaque ipsa quae ab illo
inventore veritatis et quasi architecto beatae Easy-to-use
vitae dicta sunt explicabo. Nemo enim ipsam • Global, unlimited fulfillment
voluptatem quia voluptas sit aspernatur aut • Visibility into which outlets
odit aut fugit, sed quia consequuntur magni request content
dolores eos qui ratione voluptatem sequi
nesciunt.

• Totam rem aperiam, eaque ipsa quae ab illo

inventore veritatis et quasi architecto beatae
vitae dicta sunt explicabo.
What we do :

• Sent alerts to journalists

• Published stories on www.thenewsmarket.com
and on www.thenewsmarket.com/EnEspanol
We work with Media Outlets from Spain and Latin America :

• 1286 journalists registered on TNM.com are based in Spain

• 847 media outlets are Spanish:
including El Mundo, El Pais,La Vanguardia, Telecinco, CNN Cable News Network
Marca, TVE, TV3 Catalunya, Antena 3 TV, Onda 6, Marca, Recoletos TV y
20 minutos

• 976 journalists registered on TNM.com are based in Latin America

• 734 media outlets come from Latin America countries
Examples of Spanish stories published this year
CASE STUDY | FICOD story published on November 19 2010

Ficod nace en el año 2007 impulsado por el Ministerio de Industria, Turismo y Comercio, así como por la Secretaría de
Estado de Telecomunicaciones, encomendando a Red.es su organización, para que en el marco del Plan Avanza, se
desarrolle y potencie la industria española de contenidos digitales con especial foco en los mercados de lengua
española.
Synaptic Digital works with FICOD/VNEWS to reach a global audience of onlines media outlets and broadcasters by:

• Distributing content via thenewsmarket.com

• Developing a global media outreach via different media channels
FICOD 2010 - Anthony Rose,
Former Developer of the BBC
Iplayer

Results so far for the story ‘International Digital Content Forum (FICOD 2010) Took Place in Madrid with 3 Days of
Innovation, Presentations and Debate’:
:
11 media outlets ordered video since November 19
33 video clips were delivered
45 countries reached

FICOD 2010 - Guy Kawasaki,

Former Apple Marketing Guru

Outlets ordering from FICOD included:

FICOD 2010 - Opening Day

CASE STUDY | Guggenheim Museum Bilbao

The Guggenheim Museum Bilbao is a museum of modern and contemporary art designed by Canadian-
American architect Frank Gehry, built by Ferrovial and located in Bilbao, Basque Country, Spain. The
Guggenheim is one of several museums belonging to the Solomon R. Guggenheim Foundation. The
museum features permanent and visiting exhibits of works by Spanish and international artist.
Synaptic Digital works with the museum to reach a global audience and distributed its content by:

• Video distributing content via thenewsmarket.com

Guggenheim Museum, Bilbao • Developing a global media outreach via different media channels
– General views

In the few months of working together:

6 stories were published to promote various exhibitions and artists
51 media outlets ordered Guggenheim Museum Bilbao video fromthenewsmarket.com
145 video clips were delivered
25 countries reached

Anish Kapoor´s Exhibition at

Guggenheim Bilbao Museum,
Spain
Outlets ordering from Guggenheim Museum Bilbao included:

The Rousseau Exhibition at

Guggenheim Bilbao Museum
CASE STUDY | Euroleague

Euroleague Basketball, known for sponsorship reasons as Turkish Airlines Euroleague Basketball,and
commonly known simply as the Euroleague (Turkish Airlines Euroleague), is the highest level and most
important professional basketball competition in Europe, with teams from up to 18 different European countries,
During the season, the Euroleague is broadcast on television in 191 countries.
Synaptic Digital works with Euroleague to reach a global audience of onlines media outlets and broadcasters
by:

• Distributing content via thenewsmarket.com

Click to play – a sample of
airings • Developing a global media outreach via different media channels
• Building relationship with Sports journalists, setting up a ‘sports;basketball’ news alert

In the Euroleague Basketball 2009-2010 Season of working together:

260 stories published throughout the Basketball season
163 media outlets ordered Euroleague video from thenewsmarket.com
5374 video clips were delivered
45 countries reached

General summary of all games

played on Thursday

Outlets ordering from Euroleague included:

Spirou Charleroi – Real Madrid

(67-49): Game Highlights for the
Turkish Airlines Euroleague
Regular Season Game 5
Contacto

Alberto Goytre
Director
VNEWS Agencia de Noticias y Comunicación Audivoisual
Avda. Isla Graciosa, 13
28703 San Sebastián de los Reyes

Tel. +34 91 623 4880

alberto.goytre@vnews.es

Web www.vnews.es
Blog www.videonoticias.es
Twit @vnewsnoticias