QUALITATIVE RESEARCH

APPROACH
Basically, the goal of qualitative research
is to provide answers as to WHY and HOW
people come to make certain decisions.
1. Ethnography
 The ethnographic approach to qualitative
research is basically derived from Anthropology.
 The ethnographer studies the entire culture of a
particular group.
 Although ethnography was initially concerned
with geographic location and ethnicity, the
definition has expanded to include pretty much
any organization of group.
2. Phenomenology
 This qualitative research approach explores the
world of the participants by gaining thoughts,
insights, and perceptions to a particular
phenomenon.
 The researcher tries to investigate the
individual’s thoughts and perceptions and find
the common ground to every experience.
3. Narrative Research
 This is a qualitative research that narrates the
life of an individual told to the researcher or
from available document or material.
 Research highlights special events in the
individual’s life.
 This could either be autobiography.
4. Grounded Theory
 This qualitative research approach aims to
generate a theory from the data which are
analyzed and interpreted inductively.
 The theory that can be generated does not
start from the beginning but only surfaced after
all the data have been analyzed inductively.
 This is the result of thorough interviews and
observations.
5. Case Study
 This present a detailed analysis of a specific
case.
 Usually, a case is an individual, or one group of
people or one school.
 The researcher focuses only on one particular
case.