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4-1 Product and Service Design

Product and Service Design


 Major factors in design strategy
1. Cost
2. Quality
3. Time-to-market
4. Customer satisfaction
5. Competitive advantage
4-2 Product and Service Design

Product or Service Design Activities

1. Translate customer wants and needs into


product and service requirements
2. Refine existing products and services
3. Develop new products and services
4. Formulate quality goals
5. Formulate cost targets
6. Construct and test prototypes
7. Document specifications
4-3 Product and Service Design

Reasons for Product or Service Design

1. Economic
2. Social and demographic environment
3. Political, liability or legal issues
4. Competitive threats
5. Technology
4-4 Product and Service Design

Objectives of Product and Service Design


 Primary focus
 Secondary focus
4-5 Product and Service Design

Objectives of Product and Service Design

1. Primary focus
1. Customer satisfaction
2. Secondary focus
1. Function of product/service
2. Quality and Cost/profit
3. Appearance
4. Ease of production/assembly
5. Ease of maintenance/service
4-6 Product and Service Design

Steps in the Design Process


1. Motivation
2. Customers
3. R&D (Research and Development)
4. Competitors
5. Forecast Demand
6. Manufacturability
7. General considerations
4-7 Product and Service Design

Legal, Ethical, and Environmental Issues

1. Legal
 FDA, OSHA, IRS.
 Product liability refers to a manufacturer being
liable in case of an injury or damages caused by
a faulty product.
 Uniform commercial code.

2. Ethical
3.Environmental
4-8 Product and Service Design
Designers of Product/Service Adhere
to Guidelines
1. Produce designs that are consistent with the goals of
the company.
2. Give customers the value they expect.
3. Make health and safety a primary concern.
4. Consider potential harm to the environment.

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