Presented to:

Dr. Darshana Dave

Presented by:
Sapna Chaudhary (09M38)
Bijaya Laxmi Choudhary (09M10)

G.H Patel Post Graduate Institute

of
Business Management
 Africans love success stories and many admire
Americans because they believe in what is known as
the "American Dream”.
Languages :
1. Afro-asiatic
(240 languages)

2. Nilo-saharan

3. Niger-congo
(Sub saharan
region)

4. Khoisan
(Southern Africa)
1. MEETING ETIQUETTE

 Several greeting styles depending upon the ethnic

heritage of the person you are meeting.
When dealing with foreigners, most Africans shake
hands while maintaining eye contact and
smiling.
 Some women do not shake hands and merely
nod their head, so it is best to wait for a woman
to extend her hand. 
 Men may kiss a woman they know well on the
cheek in place of a handshake.
 Greetings are leisurely and include time for social
discussion and exchanging pleasantries.
2. Gift Giving Etiquette

  In general, Africans give gifts for birthdays

and Christmas. 

 If you are invited to a African's home, bring

flowers, good quality chocolates, or a bottle of
good African wine to the hostess. 

 Wrapping a gift nicely shows extra effort. 

 Gifts are immediately opened when received.

3. Dining Etiquette

If you are invited to a African's house:

 Arrive on time if invited to dinner. 
 Contact the hostess ahead of time.
 Wear casual clothes.
 Offer to help the hostess with the
preparation or clearing up after a meal is
served.
1. Relationships & Communication

Transactional & do not need to establish long-
standing personal relationships before
conducting business. 
 Networking and relationship building.
 Businesspeople respect senior executives.
 Maintain harmonious working relationships.
 Often use metaphors and sports analogies.
 Prefer face-to-face meetings to more
impersonal communication mediums.
2. Business Meeting Etiquette

 Appointments are necessary.

 May be difficult to arrange meetings

with senior level managers on short
notice.

 Often difficult to schedule meetings

from mid December to mid January.

 After a meeting, send a letter

summarizing what was decided and
the next steps.
3. Business Negotiations
 Imperative to develop mutual trust before
negotiating.

 Women have yet to attain senior level positions.

 Do not interrupt an African while they are speaking.

 Africans strive for consensus and win-win

situations.

 Include delivery dates in contracts.

 Start negotiating with a realistic figure.

 Decision-making may be slow and protracted.

4. Dress Etiquette

 Business attire is becoming more

informal in many African companies.

 Men should wear dark coloured

conservative business suits.

 Women should wear elegant business

suits or dresses.
 ‘Typical’ European lifestyle highly laid back,
doesn’t work to hard and enjoys the finer
things in life.

 Enjoying sitting outside in the evenings,

taking siestas, and generally not over exerting
themselves in the heat.

 The enjoyment of fine food and drink and

vineyards play a large role in the lifestyle.

 The licensing laws then support this

European lifestyle.
 Countries such as Spain, Portugal,
Italy and Greece are then just as
laid back in their European lifestyle,
enjoying good music and good food and
charming quaint architecture.

THE EUROPEAN BANQUETS:

 European countries are vastly different (each

has a fondness for good food and wine).

1. England

 In England the food is quite similar to what

you might enjoy in America (mostly made up
of ‘pub food’).
 A roast dinner, pie and chips, battered
fish and chips, cottage pie.

2. France

 European banquets in France will

consist of lots of sauces, garlic,
baguettes and cheese. European
banquets in France would also not be
complete without the requisite frog’s
legs, snails and mussels.

 Best wine in the world.

 3. Italy

 Consist of largely pasta with cheeses,

tomato and garlic flavouring.

 Pizzas

4. Poland

 A lot of stews and soups. European

banquets

 Best tasting vodka.

 Useful for crossing the language barrier.

 Used mainly in Eastern Europe.

 Words for basic manners as well as for

‘hello’, ‘goodbye’,  ‘where is?’, ‘please
may I have?’, ‘bill please’, ‘what is?’
and ‘do you speak English?’.
 European workouts

 European passion for sports (Bungee

Jumping, Water Sports – Surfing and
Wakeboarding, Basketball, Soccer).

 EURAIL PASS:
Possible to travel within or between
European countries for a single
discounted price.

Eurail pass save the individual money.

 Intercultural adaptability is essential.

 You need to understand the importance

of an open and honest approach.

 Important to establish your credentials

and authority quickly.

 Value firmness and dignity (advisable

to appear approachable and friendly as
well).
 Initially
appear stiff and reserved, often
warm up when socializing

 Courtesy is important

 Businesspeople have long memories.

“All business“ people

 A low tolerance for change and risk.

 Failure causes a long-term loss of

confidence by the individual.

APPROACH TO TIME AND PRIORITIES:

 Moderate time culture

 Traditionally schedules and deadlines

are viewed as flexible.

 Advisable to reinforce the importance of

the agreed-upon deadlines.
 Strong hierarchical structure.

 Europeans generally value age, rank,

and protocol.

 Managers tend to be dictatorial and

autocratic.

 Managers are not comfortable

empowering employees.
 Meetings and negotiations are slow.

 It takes time for Europeans to become

warm towards foreign businesspeople.

 Europeans are not always comfortable

trying new ways of doing things.

 May lose their temper, walk out of the

meeting, or threaten to terminate the
relationship in an attempt to coerce you
to change your position
GOOGLE
 Google was founded by two Stanford
University students in 1995.

 The culture of Google is similar to

many of the dotcoms of the 90’s.

 It is used as a search engine.

Google offers services as a form of
it product to its customers

Products into three classes:

1. Advertising solutions
2. Business Solutions
3. The Google Store
 Google’s price for AdWords is set on
the amount of advertisement per day
it provides its consumers

 Google’s structure tightly relates

payment periods with credit terms.
The credit limit starts at $50.00 a
month and it can increase to more
than $500.00 a month.
 Refused to jumble its homepage with
annoying advertisements, banners, or
links to other websites
 Avoids fancy graphics.
 Word of mouth(viral marketing).
 Minimal homepage.
 New website called “Froogle,” which is
a product search.
 Partnered with Amazon.com
 Google’s place is the internet.

 Google has gone from processing 100

million searches per day to over 200
million searches per day, one-third
comes from inside the U.S., the rest are
in 88 other languages.

 Google introduced the language limit in

April 2000 with eleven languages, which
was expanded as of Aug. 2000 to 24.
 Privacy issues
1.Cookies
2.Street view

 In European Union
 In Germany
 In Italy
 In China

 Youtube and Orkut

 Others